Verizon keeps needling AT&T with three new Christmas ads
The jabs continue as court sets hearing date on AT&T's lawsuit to pull ads
Computerworld - Three new TV ads from Verizon Wireless escalated the battle with AT&T over fast 3G wireless coverage, this time with a sarcastic Christmas theme that belittles the iPhone.
The ads began appearing over the weekend, less than a week after AT&T filed a lawsuit in federal district court saying the original 3G ad was misleading. AT&T is seeking an injunction against that earlier Verizon ad with the theme "There's a map for that," and a federal court has set Nov. 18 for a hearing on the matter.
The new ads all claim that Verizon has five times more 3G coverage than AT&T. One is titled "Verizon Misfit Toys," and the others are "Verizon Elves" and "Verizon Blue Christmas."
The Misfit Toys ad features animated playthings that are initially impressed with the iPhone. But when a nationwide AT&T wireless coverage map pops up over iPhone's head, showing 3G coverage in blue, the map wilts and the toys moan, "Ohhh...." A toy airplane then spins lamely and says, "You're gonna fit right in here," and laughs before crashing as a voice-over narrator says Verizon has five times the 3G coverage of AT&T and will service several different models of wireless devices.
The ads appeared just after Verizon launched sales on Friday of the Motorola Droid smartphone, giving a Verizon spokesman the chance to say that the AT&T network was the killer of the iPhone, not just the new Droid.
Today, Verizon spokesman Michael Murphy said Verizon's promotion of its 3G network capabilities are its main message, not simply the marketing of its Droid or any single device. Separately, at least one analyst said that Verizon may add a smaller version of the iPhone to its smartphone lineup next year.
"Verizon Wireless has built the nation's premier 3G racetrack, and our product portfolio illustrates that manufacturers are showing up to the track with their best devices," Murphy said. "When you pair up the right device on the right network, it's the customer that wins."
An AT&T spokesman said, "We will let our actions speak for themselves, but we are not going to comment further."
Meanwhile, the U.S. District Court for Northern Georgia posted online a court date for AT&T's request for a temporary injunction that would cease the airing of at least the original ad. The hearing on the temporary injunction was set for Nov. 18 before Judge Timothy Batten.
- Studies show Sprint and T-Mobile need to expand U.S. coverage
- Gear Fit: Samsung strikes again with its 'build one of any device' plan
- Nokia Lumia Icon on sale Feb. 20 exclusively at Verizon
- Samsung hints at new UI for upcoming Galaxy S5
- How 'Lenovorola' changes the mobile world
- Google and Samsung grow cozier with patent deal, Motorola sale
- Should Sprint buy T-Mobile?
- iPhone, Samsung smartphone use by U.S. consumers jumps
- A mobile app reality check
- Verizon LTE getting AWS upgrades, even as execs admit to some performance 'hot spots'
Read more about Mobile/Wireless in Computerworld's Mobile/Wireless Topic Center.
- Best iPhone, iPad Business Apps for 2014
- 14 Tech Conventions You Should Attend in 2014
- 10 Desktop Apps to Power Your Windows PC
- How to Add New Job Skills Without Going Back to School
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
- Three Best Practices to Help Government Agencies Overcome BYOD Challenges This paper highlightschallenges facing government IT in a BYOD environment and discusses strategies for network preparation, ongoing support, and securing information to enable...
- 3 Steps to Content Sharing and Collaboration ft. Forrester Research Consumer sync and share tools help people access and send personal files, but smart IT leaders know that businesses require more than just...
- Empowering Your Mobile Workers A modern mobile IT strategy is no longer an option, it is an absolute necessity. Here's how some of the nation's most progressive...
- Omnichannel: From Buzzword to Strategy Customers demand a seamless experience across channels, especially mobile. Read this whitepaper for a research-based framework for using omnichannel for higher customer engagement.
- Live Webcast On-demand webinar: "Mobility Mayhem: Balancing BYOD with Enterprise Security" Check out this on-demand webinar to hear Sophos senior security expert John Shier deep dive into how BYOD impacts your enterprise security strategy...
- Live Webcast Unmasking the Differences between Consumer and Enterprise File Sync & Share The consumerization of IT combined with the rapid pace of the modern mobile workplace is forcing enterprise IT teams to evaluate file sync...
- Live Webcast Workforce Mobilization for Improved Productivity A mobility research director from Aberdeen discusses reasons for extending legacy applications to mobile devices, and an integration strategist from Attachmate shows how...
- Getting Ready for BlackBerry Enterprise Service 10.2 Find out how BlackBerry® Enterprise Service 10 helps organizations address the full spectrum of EMM challenges, while balancing the needs of both the...
- Containerization Options: How to Choose the Best DLP Solution for Your Organization This webcast outlines a framework for making the right choice when it comes to containerization approaches, along with the pros and cons of... All Mobile/Wireless White Papers | Webcasts
As emerging technologies evolve they often find an initial niche in highly specialized scenarios, or in specific industry verticals, before expanding to wider areas of applicability. Within these initial niches, the early adopters can be anything from digital enthusiasts to fashionistas, or they can be folks simply using the technology because it serves a specific need extremely well. (free registration required) more