Skip the navigation

Google to buy mobile ad company

By Nancy Gohring
November 9, 2009 12:36 PM ET

IDG News Service - Google plans to buy mobile advertising provider AdMob for US$750 million stock, the search giant said on Monday.

AdMob is a leader in mobile advertising and already serves ads for some applications running on Google's Android mobile operating system.

In a statement, Google said that AdMob has made "exceptional progress" so far in the mobile advertising market, which is thought to be in its early development stages.

Google and its competitors including Yahoo and Microsoft have been competing to gain traction in the mobile market, which they see as having potential for significant revenue streams. Already there are more mobile phone users in the world than computer users, so they believe that serving ads to mobile users can build a new source of revenue.

Both Google and AdMob have approved the acquisition.

Comments ()
Print
Reprinted with permission from IDG.net. Story copyright 2010 International Data Group. All rights reserved.
Additional Resources
Forrester Consulting - Optimizing Users and Applications in a Mobile World
WHITE PAPER
Forrester Consulting - Optimizing Users and Applications in a Mobile World
Solving application issues over the WAN requires careful consideration. Based on their independent research, Forrester Consulting offers recommendations on how to tackle application performance issues, insufficient bandwidth and the inability to quickly restore users in a disaster.

Read now.

Security KnowledgeVault
WHITE PAPER
Enter the Security KnowledgeVault
Security is not an option. This KnowledgeVault Series offers professional advice how to be proactive in the fight against cybercrimes and multi-layered security threats; how to adopt a holistic approach to protecting and managing data; and how to hire a qualified security assessor. Make security your Number 1 priority.

Read now.

Cut Communications Costs Once and for All
WHITE PAPER
Cut Communications Costs Once and for All
New IP-based communications systems are being deployed by small and midsized businesses at a rapid rate. Learn how these organizations are enabling faster responsiveness, creating better customer experiences, speeding office or mobile interactions, and dramatically reducing existing communications costs.

Read now.

Mobile and Wireless White Papers
Digital Transformation: Creating New Business Models Where Digital Meets Physical
Individuals and businesses alike are embracing the digital revolution. Social networks and digital devices are being used to engage government, businesses and civil...
Empowering Your Mobile Worker
Today's most productive employees are mobile, and your company's IT strategy must be ready to support them with 24/7 access to the business...
An Interactive Guide: Bring Your Own Device
BYOD presents significant security and management challenges to IT departments who want to take advantage of the trend, but still protect corporate assets....
Calculating ROI for Mobile Client Acceleration
As mobile devices continue to expand in business use, ensuring these devices have optimal performance is becoming an IT imperative. This EMA paper...
Tablet Computing Without Compromise
This paper provides an overview of how and why that migration-from any old tablet to Windows tablets-came to be.
All Mobile and Wireless White Papers
Mobile and Wireless Webcasts
Live Webcast
North Pole to South Seas: Overcoming the Pitfalls of remote Performance
In today's always-on world, connectivity is a business requirement. You need the tools that allow you to operate as if you were on...
Supporting Mobile Productivity With A Limited IT Budget
Join us and hear from Kaseya mobile IT management experts as we discuss core strategies for supporting the mobile revolution on a shoestring...
North Pole to South Seas: Overcoming the Pitfalls of remote Performance
In today's always-on world, connectivity is a business requirement. You need the tools that allow you to operate as if you were on...
Unified Communications 101
What's the best way to implement a unified communications solution for your organization?
QNX® and BlackBerry® PlayBook™ Tablet.
RIM's multi-processor, multi-tasking BlackBerry PlayBook runs a new Tablet OS powered by QNX, a bullet-proof microkernel operating system. This track will take a...
A Close Look at Tablets
Learn More
All Mobile and Wireless Webcasts
Newsletter Sign-Up

Receive the latest news test, reviews and trends on your favorite technology topics

Choose a newsletter
  11. View all newsletters | Privacy Policy
IT Jobs