Elgan: Online publishing for the cheap and lazy

Computerworld - I'm a lazy cheapskate. And I'm often on the move. But as a columnist, I'm also interested in exposing as many readers as possible to my brilliant insights -- which means I should engage in social media and online publishing.

What to do?

I've finally figured out how to publish just about everywhere online -- social media, a blog and a newsletter -- at very low cost and with almost no effort.

I've been blogging since 1997, the same year the word "blog" was coined by Peter Merholz. I also started publishing an online newsletter that year. Believe me when I tell you we did it the hard way back then. The HTML editor of choice was Notepad and the publishing platform was FTP.

I've occasionally upgraded my methods and service providers for publishing my blog, The Raw Feed, and my newsletter, Mike's List, but both were still complex and time-consuming -- especially the newsletter.

I didn't mind the work -- that is, until the social Web hit. Like a lot of people, I started posting stuff on Digg. Then Delicious. Then Twitter. Then Plaxo. Then LinkedIn. Then Facebook, FriendFeed, Brightkit, Tumblr, Plurk and Glorp. (OK, I made up "Glorp.")

Posting links and comments on these new social services is easy, but because of the sheer number of sites, time-consuming. As a result, I experienced something a lot of online publishers did -- blog fatigue and newsletter burnout. Why make the effort to post a real blog item or send a real newsletter when I can just shoot off a link on Twitter?

It got so bad that my blog postings dropped to one or two a day, and I stopped publishing my newsletter altogether.

Unfortunately, blogs are way stickier and better for personal branding than any social media, and e-mail newsletters are the stickiest electronic media out there.

And there's another reality to contend with. Publishing on a wide range of social sites used to feel like a luxury, but it has become a necessity for reaching a broad audience. People don't come to you anymore. You have to go to them. And people are everywhere.

So for the past two months, I've been experimenting and researching easier ways to publish.

I'm now using one low-cost service for publishing my newsletter, and another free service for blogging and all social media. These services are so easy to use that I'm now publishing more on my blog and more frequently with my newsletter than ever before -- all with a fraction of the time.

Here are the services I'm now using -- and how I'm using them.

Posterous

There's a lot of hype about Posterous these days. But I've discovered that the praise is justified. This is a great service. Why? Because it's the easiest way to get anything published online, but lurking beneath the simplicity is incredible power.

I use Posterous now to publish to my blog, Twitter, Facebook, FriendFeed, Dlicious, Jaiku and Plurk. Here's how I do it.

Posterous lets you publish on the Web site, but also via e-mail. When I want to publish to my blog, I simply open e-mail, type the "headline" into the Subject, and the body of the post in the body of the e-mail, links and all. If there's a picture to go with it, I just attach it. Within a minute, the item is posted on my blog, formatted with the picture in the right place and resized perfectly. Posterous also automatically alerts my Twitter followers, and links them to the post, as well as my Facebook friends and people who follow me on all the other networks.

For blog posting and promoting that post, Posterous turns a 20-step process into a three-step process (type entry, attach photo or video, press "Send" button). No picture re-sizing. No HTML code. No posting links on social sites. Nothing. Just send an e-mail.