Droid launch draws tech-savvy crowd to Verizon store
Early adopters want the phone's multitasking ability and Verizon's network
Computerworld - Hoping to buy new Motorola Droid smartphones, more than 20 people waited in line in 40-degree weather for the 7 a.m. opening of a Boston-area Verizon Wireless store.
The launch was repeated at hundreds of Verizon stores nationally early today, including a midnight opening at the downtown Manhattan Verizon store where a crowd also gathered, Verizon officials said. A downtown Boston Verizon store also had a small crowd turn up for the Droid's opening day.
Early sales were brisk, according to Verizon. The device costs $200, after a $100 rebate and with a two-year wireless service contract.
In an upscale section of Newton, Mass., called Chestnut Hill, two computer analysts who work at a nearby health care company were the first in line at 5:30 a.m. They finished their separate purchases of Droids by 7:30 and rushed off to work, smiling.
The two analysts, David Perrone and Matt McCarthy, said they will use their Droids to access both personal and work e-mail services and to take advantage of the device's broad array of multimedia functions. Both said the ability to multitask, such as playing some music programs like Pandora, while reading e-mail, is a clear advantage that Droid has over the iPhone.
Perrone said he bought a Droid because he wanted to continue using wireless service from Verizon, the carrier he has used for a while. He did say that he likes the iPhone but noted that it is exclusive to AT&T and he is not prepared to change carriers to get one.
"I can't change to AT&T for the iPhone," Perrone said. "I see the Droid as competing with iPhone."
McCarthy said he is much less interested in owning an iPhone than Perrone is. As the two men stood in line before doors opened in the brisk fall air, a work colleague drove up in a sporty BMW and tapped his horn. "Take your iPhone," McCarthy said to the man in the car, laughing. "He recently got an iPhone, but not me."
Both Perrone and McCarthy said they expect to spend about $100 to $110 a month for voice, data and texting service. McCarthy said he will use the device for some work functions, so he expects to be reimbursed for about $30 of that monthly cost.
In addition to a Droid and a new two-year contract with Verizon, Perrone also scored one of the rare Droid desktop docking stations, which will give him the ability to easily charge the device and read its display.
- BlackBerry pushes BBM Protected for end-to-end encrypted messaging
- Can Microsoft's Windows Phone OS surge in market share?
- HTC One M8 called a good looker and genuine rival to the Galaxy S5
- Smartphone innovation is slowing, so what's next?
- Studies show Sprint and T-Mobile need to expand U.S. coverage
- Gear Fit: Samsung strikes again with its 'build one of any device' plan
- Nokia Lumia Icon on sale Feb. 20 exclusively at Verizon
- Samsung hints at new UI for upcoming Galaxy S5
- How 'Lenovorola' changes the mobile world
- Google and Samsung grow cozier with patent deal, Motorola sale
- Silicon Valley's 19 Coolest Places to Work
- Is Windows 8 Development Worth the Trouble?
- 8 Books Every IT Leader Should Read This Year
- 10 Hot Hadoop Startups to Watch
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
- Assessing ROI for Mobile Acceleration Clients This EMA® paper examines the business case for deploying mobile WAN optimization client software and builds a ROI model based on the experiences...
- The Apple-ization of the Enterprise: Understanding IT's New World Read this paper for how to tackle Apple-ization (and the related consumerization of IT and Bring Your Own Device/BYOD).
- A Practical Introduction to Enterprise Mobility Management Read the white paper to better understand the basic concepts within mobility management and to learn how you can apply EMM technology to...
- Enterprise Mobility: A Checklist for Secure Containerization The advantages and disadvantages of the multiple approaches to containerization. Learn More>>
- On-demand webinar: "Mobility Mayhem: Balancing BYOD with Enterprise Security" Check out this on-demand webinar to hear Sophos senior security expert John Shier deep dive into how BYOD impacts your enterprise security strategy...
- Mobile Security: Containerizing Enterprise Data In this on-demand webinar, Fixmo's Lee Cocking, VP of corporate strategy, explains why Apple-ization trends like mobility and "bring-your-own-device" (BYOD) are driving the... All Mobile/Wireless White Papers | Webcasts
Our new weekly Consumerization of IT newsletter covers a wide range of trends including BYOD, smartphones, tablets, MDM, cloud, social and what it all means for IT. Subscribe now and stay up to date!