Computerworld - Almost everyone likes Windows 7. It's faster, cleaner and easier to use. But is paranormal activity wrecking the rollout?
When Microsoft launched Windows 95 some 14 years ago, the entire launch event seemed charmed. It was sunny in Seattle. Locals wondered what that yellow thing was in the sky. And Microsoft's guests, who came in from all corners of the world, joked that Bill Gates must have paid a fortune for such weather.
It was the only Microsoft event I have ever attended where there was genuine excitement in the room. The Windows 95 commercials were optimistic and made you want to use a PC. No question: The Windows 95 launch was magic. Windows 7? Not so much.
Just in time for Halloween, the Windows 7 launch is being undermined by some unexplained phenomena. Consider the following:
The Today Show, which averages some 5 million viewers, hosted Microsoft CEO Steve Ballmer to officially launch the Windows 7 operating system. But what possessed the Today Show art department to show Windows 7 on an older MacBook Pro behind Ballmer?
Microsoft can hardly blame the Today people. The company did the same thing in one of its own ads. The laptop used in a TV commercial for Microsoft's Songsmith is a MacBook. Microsoft put stickers all over the Mac, including one strategically placed over the Apple logo, to hide the fact. Are Windows laptops really that hard to find?
What kind of poltergeist at CNBC caused the network to mess up the Microsoft guidance numbers? The day after Windows 7's launch, Microsoft announced earnings that, though they represented lower revenue and profits, beat Wall Street estimates and earned the company a rapidly rising stock price. But at approximately 10:50 that morning, CNBC and a Wall Street Journal blog called Digits falsely reported that Microsoft had lowered its previous estimates about future earnings, which triggered a steep decline in the value of Microsoft shares.
Who's the genius who came up with the idea of a promotional Burger King Windows 7 Whopper? It's a regular Whopper hamburger, but with seven hamburger patties. Burger King restaurants in Japan this week started selling the Microsoft tie-in sandwich through a print ad.
Unfortunately, journalists, bloggers and even CNN rushed to Tokyo to try the burger. The ensuing pictures and videos show that the Windows 7 Whopper has all the characteristics Microsoft says Windows 7 itself doesn't have. The burger is big, bloated, ugly, hard to "use" and slow (to eat). The promotion just gave people another reason to laugh at Microsoft's marketing ineptitude.
Free Insider Guide
We are back at it again with 10 updates in Microsoft's May edition of Patch Tuesday. Two are rated Critical, with the remaining eight rated as Important. This month's Patch Tuesday is really a story of a few steps forward followed by a step back, after the release of a seriously flawed patch released in last month's April Patch Tuesday update, which caused Microsoft to revoke, and then subsequently re-release the update. more
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