Apple unveils new iMacs, revamps MacBook and minis
'Same old, same old,' complains analyst about refresh sans price cuts
October 20, 2009 02:39 PM ETComputerworld - Apple today revamped its iMac, MacBook and Mac mini lines in a long-expected refresh that company executives hinted yesterday was imminent.
But as is Apple's custom, the company did not lower prices for the least-expensive new models.
"Same old, same old," said Ezra Gottheil, an analyst with Technology Business Research. "Boring."
The new iMacs — 21.5-inch and 27-inch models — replace the former 20-inch and 24-inch iMacs, and are priced starting at $1,199. The low-end MacBook also remains at the $999 mark, putting an end to talk by analysts that Apple would drop the price of its entry-level notebook, perhaps as far as $699.
While the three lowest-priced iMacs are powered by an Intel Core 2 Duo processor running at 3.06GHz, the priciest model, the $1,999 27-inch iMac, is equipped with a 2.66GHz Intel Core i5 quad-core processor. Customers can swap out that CPU for a 2.8GHz Intel Core i7 quad-core for an additional $200. This is the first time that Apple's dropped a quad-core processor into its iMac desktop line, but buyers will have to wait if that's the iMac they want: The quad-core models don't ship until next month.
Storage space has also been boosted in the new models. The $1,199 iMac comes with a 500GB hard drive — versus the 320GB drive in the older 20-inch iMac — while the other three models come with a 1TB drive as standard. All boast 4GB of RAM.
The new iMacs' profile is significantly wider to accommodate the larger displays and features an all-aluminum back, replacing the black plastic used on earlier models.
Prices start at $1,199 for the low-end 21.5-inch iMac, progressing to $1,499 for the upper-end 21.5-inch, and $1,699 and $1,999 for the two configurations of the 27-inch system. The latter two are priced $100 and $200 less than the corresponding 24-inch iMacs that they replaced.
Apple's lowest-priced iMac uses the Nvidia GeForce 9400 integrated graphics, includes four USB ports, a single FireWire 800 port and a new SD card slot, the latter positioned below the optical-drive slot and designed to accept memory cards — like the kind used in most digital cameras — for quick copying of images and video. The higher-priced iMacs feature an ATI Radeon HD 4670 or 4850 graphics card with 256MB or 512MB of memory.
All the iMacs come with a wireless keyboard and Apple's new wireless Magic Mouse, which the company bills as the first multi-touch mouse. The top surface of the Magic Mouse accepts several gestures; a two-fingered swipe within Safari, for example, moves back or forward a page in the browser.
iMac
Additional Resources



Learn the important issues you must consider before starting your next mobility initiative. Get your mobility white paper from IDC now, compliments of Sybase.
White Papers & Webcasts
Managing Macs in a Windows World
Learn to extend the capabilities of Active Directory for authentication, single sign-on and Group Policy to Macs.
Data in Action: Making the Planet Smarter
Register Now
Oracle Accelerate - Not Just Smart but Timely
Download Now!
Why BI is Ripe - Now! - For Businesses of Any Size
Download Now!
The Workday User Experience Video
Watch Workday's Creative Director, Scott Lietzke, discuss the business-centered design philosophy at Workday.
Business Process Framework Demo
Learn about Configurable Business Processes and Calculated Fields. Watch Now!
Rapid Implementation: The New Age of ERP
Download Now!
Manager Experience Demo
Go beyond self-service solutions to perform more effectively. Watch Now.

