Google turns 11 with an eye on Microsoft
Still young, Google looks to offer viable options to Office, IE -- even Windows
Computerworld - Eleven years ago, Larry Page and Sergey Brin founded Google Inc. with a search engine and a plan. Now their company has grown into an online behemoth battling head-to-head with industry giant Microsoft Corp. while the term Google has become a verb that means "search the Internet."
Obviously, a lot has changed for the company and its founders since Sept. 27, 1998.
Google celebrated its anniversary this year quietly, doing little more than changing the famed Google logo on its search page to a "doodle" that said Googlle, with an extra L to form the number 11.
But however it chooses to celebrate its birthday, Google is one of the great Internet success stories. The company not only owns the search market, holding a share of more than 64%, it has also branched out over the years, offering its hosted Google Apps applications like Gmail, as well as Google Maps, Google Earth and other products.
More recently, Google has moved to take on Microsoft and its widely-used Internet Explorer in the browser market, and it even disclosed plans this summer to develop an alternative to the Windows operating system. Just yesterday, Google announced plans to release an early version of its Google Wave collaboration tool to 100,000 users and developers for testing.
"I would say Google is the most influential Web company out there," said Ezra Gottheil, an analyst at Technology Business Research Inc. "It's rare to have a company grow like that, but we've seen others. It's just that the others either flamed out, were acquired or haven't yet reached a sustainable state. Look at Netscape, MySpace, Twitter, Youtube and Facebook."
Caroline Dangson, an analyst at IDC, noted that Google easily emerged as the top consumer Web brand in a survey that the research firm conducted last year.
"We have found that with consumer surveys, [Google] is the No. 1 consumer brand," she said. "We conducted a survey including Yahoo, MSN, eBay, Amazon... different consumer Web properties. Google was No. 1 for all of our questions, from 'How much do you like the brand?' to 'How much do you use the brand?' to 'How much do you trust the brand?' There are few companies that are able to grow and dominate in this way."
Google has grown to the point where it has become a threat to Microsoft, which has had a long and storied history of high-tech industry dominance. There was a time not so long ago when few believed that any company could rattle Microsoft, let alone a Web company like Google.
- Google goes mum on Glass release plans
- Samsung Gear Live vs. LG G Watch: A real-world evaluation
- Android Wear deep-dive review: A smart start to smartwatch software
- Google's Larry Page talks of killing the 40-hour work week
- Google terminates Quickoffice apps on Android, iOS
- Google I/O looks to be about more than Android
- Google eyes 3D vision tech for experimental tablet
- Expect to hear a lot about wearables and design at Google I/O
- Is EU's 'right to be forgotten' really the 'right to edit the truth'?
- Google testing what could be 'dramatic' Gmail redesign
- SIP Migration: Addressing CIOs' Concerns Recent data from IDG Research shows that many IT executives are counting on SIP to help them meet employee efficiency and customer experience...
- SBIC: Transforming Information Security This report combines perspectives on technologies with experience in strategy to help security teams navigate complex decisions regarding technology deployments while maximizing investments.
- InfoTech: Cloud File Sharing Organizations are increasingly turning to cloud file sharing solutions to meet end-user's needs for a lightweight and effective collaboration tool. In this report,...
- Rethinking Backup and Recovery As enterprises continue to transform their data centers, and virtualization plays an increasing role in their IT infrastructures, the way data is backed...
- Top 4 Digital Signage Fails Join RMG Networks for a look at four of the most common reasons digital signage fails in corporate businesses. Learn about strategies to...
- Mastering the Art of Mobile Content Management Mobile device usage in the enterprise has skyrocketed in recent years, and it continues to escalate. All E-business White Papers | Webcasts
Computerworld has launched its annual search for outstanding IT leaders who align technology with business goals. Nominate a top IT executive for the 2015 Premier 100 IT Leaders awards now through July 18.