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Amazon starts own brand sales with AmazonBasics name

By Dan Nystedt
September 21, 2009 12:45 AM ET

IDG News Service - Internet retailer Amazon.com has started selling electronics accessories under the AmazonBasics brand, the company said in a statement on Sunday.

AmazonBasics currently includes accessories such as audio visual cables and blank DVDs, but other items will be added in coming months, the company said. Amazon will create its own line of consumer electronic "basics," or quality, low-cost products for consumers, it said.

The statement was unclear about whether Amazon will develop more gadgets, such as Kindle, under the new name.

AmazonBasics is already available in the U.S. and will be introduced on the company's international Web sites in coming months.

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Reprinted with permission from IDG.net. Story copyright 2010 International Data Group. All rights reserved.
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