Apple launches Snow Leopard, posts support docs
No lines at flagship store in New York, but sales 'brisk'
Computerworld - Apple Inc. officially launched Snow Leopard today and started selling the upgrade at its retail stores. Customers who pre-ordered copies of Mac OS X 10.6 from the company earlier this week are due to receive the upgrade today.
Lines were noticeably absent from Apple's retail stores, however, a contrast from two years ago when Leopard launched in October 2007. A salesperson at Apple's flagship Fifth Avenue store in New York City, for instance, said sales of Snow Leopard were "brisk," but that there were no lines. "You can just come right in," he said.
In 2007, Apple sold 2 million copies of Mac OS X 10.5, known as Leopard, during the first weekend. Analysts, however, have said it's unlikely Snow Leopard will match its predecessor's sales: Their estimates have generally been in the 2.5 million to 3 million range for the quarter that ends Sept. 30.
That would be in sync with Apple's marketing of Snow Leopard as a performance and stability upgrade -- not an update that adds a slew of visible changes -- one of the reasons why Apple priced Snow Leopard at $29 for a single license, $49 for a five-license Family Pack. Online retailer Amazon.com, in fact, has already lowered Snow Leopard's prices to $25 for one license, $43.99 for the Family Pack.
Snow Leopard holds the first two spots in Amazon's software bestseller list, but other Apple-made products also made the top 10 today. The company's iLife '09 creativity bundle was at No. 7 as of 11 a.m. Eastern, while the iWork '09 productivity suite held No. 10. The Mac Box Set, a combination of Snow Leopard, iLife '09 and iWork '09 which Apple has pitched to users running Tiger, was at No. 9.
Tiger users, however, can opt for the lower-priced $29 upgrade to Snow Leopard if they're willing to violate Apple's license agreement.
Also today, Apple began posting Snow Leopard-specific support documents to its Web site, including ones detailing installation problems and others answering questions about Boot Camp, the utility that lets Mac owners run Microsoft Windows on their machines.
Apple provides an RSS feed of its support documents that make it easier to pick out the new additions.
Mac OS X Snow Leopard
- Apple signals end to OS X Snow Leopard support
- Apple sneaks Safari update into Snow Leopard
- OS X Snow Leopard stubbornly rejects retirement
- Snow Leopard users: Just try to pry this from my cold, dead hands
- Apple goes against grain, extends support for Snow Leopard
- Mac users left wondering if OS X Snow Leopard's retired
- Opinion: In depth with Apple's Snow Leopard Server
- Apple fixes data deletion bug in Snow Leopard, blocks Atom 'hackintoshes'
- Smackdown: Windows 7 takes on Apple's Snow Leopard
- Snow Leopard sales roar out the gate
Read more about Mac OS X in Computerworld's Mac OS X Topic Center.
- 15 Non-Certified IT Skills Growing in Demand
- How 19 Tech Titans Target Healthcare
- Twitter Suffering From Growing Pains (and Facebook Comparisons)
- Agile Comes to Data Integration
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
- HP HAVEn: See the big picture in Big Data HP HAVEn is the industry's first comprehensive, scalable, open, and secure platform for Big Data. Enterprises are drowning in a sea of data...
- What Datapipe customers need to know about the new PCI DSS 3.0 compliance standard This handy quick reference outlines what PCI DSS 3.0 is, who needs to be compliant and how Alert Logic solutions address the new...
- The 12 PCI DSS 3.0 requirements addressed by Peer 1 Hosting This handy quick reference outlines the 12 PCI DSS 3.0 requirements, who needs to be compliant and how Alert Logic solutions address the...
- Defense Throughout the Vulnerability Life Cycle This whitepaper provides insight into how to leverage threat and log management technologies to protect your IT assets throughout their vulnerability life cycle.
- Meg Whitman presents Unlocking IT with Big Data During this Web Event you will hear Meg Whitman, President and CEO, HP discuss HAVEn - the #1 Big Data platform, as well...
- The New Way to Work Knowledge Vault This Knowledge Vault focuses on how, in today's increasingly virtual world, it's more important than ever to engage deeply with employees, suppliers, partners,... All Mac OS X White Papers | Webcasts