Ballmer confirms Windows 7 Starter restrictions for netbooks
'Super-small screen' and 'certain processor' limits aim to boost revenues, says CEO
Computerworld - Microsoft CEO Steve Ballmer recently confirmed that the company will limit Windows 7 Starter, the edition expected to end up on netbooks, to systems that sport small screens and low-powered processors.
During Microsoft's annual financial analyst day July 30, Ballmer got more specific than other executives in describing the limitations computer makers must abide by if they're to install Starter on their machines. Starter is the least feature-rich edition of the operating system available worldwide, and will not be sold direct to consumers or businesses. It will be available only to OEMs, or "original equipment manufacturers," such as Acer, ASUS, Dell, Hewlett-Packard and Toshiba.
"Our license tells you what a netbook is," said Ballmer at the Microsoft-hosted day with Wall Street analysts. "Our license says it's got to have a super-small screen, which means it probably has a super-small keyboard, and it has to have a certain processor and blah, blah, blah, blah, blah."
Although other Microsoft executives earlier this year said that the company would place restrictions on the kinds of processors and screen resolutions supported by Starter, Ballmer is the highest computer official yet to spell out Starter's limitations, if only in the broadest terms.
Last May, the Malaysian Web site TechARP.com, which regularly leaks information provided to computer makers by Microsoft, reported that the company would restrict Starter to specific netbook configurations. According to TechARP, Microsoft will only sell Starter to OEMs for use on netbooks that have a 10.2-in. or smaller screen, no more than 1GB of memory, a hard disk drive of 250GB or less (or a solid-state drive no larger than 64GB) and a single-core processor no faster than 2GHz.
Ballmer was frank with analysts about Microsoft's rationale for setting Starter's limitations. "We want people to be able to get the advantages of lightweight performance and be able to spend more money with us, with Intel, with HP, with Dell and with many, many others," he said.
"With today's netbooks, we sell you XP at a price," Ballmer continued. "When we launch Windows 7, an OEM can put XP on the machine at one price, Windows 7 Starter Edition at a higher price, Windows 7 Home Edition at a higher price, and Windows 7 Professional at a higher price."
Microsoft has not disclosed pricing for Starter, since the edition will be sold only in volume to OEMs, and will not be available to end users at retail. However, Ballmer made it plain that Microsoft hopes to coax users into purchasing PCs with higher-priced versions of Windows 7. "It's not just what are our prices -- that's partly in here -- but it's also a function of how well do we do getting, in any segment, people to buy the more expensive offering," he told analysts.
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