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FAQ: Windows 7 Family Pack and Anytime Upgrades

By Eric Lai
August 4, 2009 12:01 PM ET

Where will I be able to buy the Family Pack? Microsoft is being coy. Besides the U.S. and Canada, Microsoft won't confirm other countries where it will sell the upgrade pack. "Most major retailers" will sell it, as well as the online Microsoft Store, said a spokeswoman.

How much will the Family Pack cost outside of the U.S.? Microsoft confirmed a price of $199.99 in Canada. Because no other countries are confirmed yet, no prices are available, the spokeswoman said.

Why is Microsoft limiting the supply of Family Packs? Family Packs will become available at Windows 7's official launch on Oct. 22 and will be available only until supplies last, Microsoft said. Why? Probably to create a sense of scarcity, in order to stoke demand and excitement, as its recently concluded limited time offer of discounted Windows 7 pre-orders did.

Microsoft will only say that "we continue to explore ways of bringing value to our customers through compelling offers, and this is just one option we're trying with Windows 7."

Will Microsoft release a Family Pack of Windows 7 Ultimate licenses? "We have no information about additional offerings at this time," the spokeswoman said.

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