Apple's Snow Leopard OS snares Amazon top sales spots
It's not due out until September, but pre-orders lead software bestseller list
Computerworld - Pre-orders for Apple's upcoming Snow Leopard operating system topped Amazon.com's bestseller list Monday, just days after the online retail giant put Mac OS X 10.6 on its site.
As of 3 p.m. ET, the $29 Snow Leopard and the $49 Snow Leopard Family Pack were ranked No. 1 and No. 2, respectively, on Amazon's software sales chart. The $49 Family Pack provides licenses for five Macs.
Apple won't release the new operating system until September, a fact that Amazon made sure to remind customers. "You may pre-order it now and we will deliver it to you when it arrives," Amazon said on the Snow Leopard sales pages.
Although Windows 7, also slated for a fall release, had grabbed the lead spot on Amazon's software bestseller list when two editions were heavily discounted during a two-week sale earlier this summer, Microsoft's new OS was absent from the chart today. The Apple rival's best showing was Office Home and Student 2007, a $149.95 version of the popular Windows application suite that Amazon's selling for just $79.99, at No. 3.
Apple announced Snow Leopard's pricing nearly two months ago at its annual developers conference, when it said it would sell the OS for just $29, rather than the $129 it has charged in the past. "Leopard was $129 but we want all Leopard users to upgrade to Snow Leopard, so we're pricing it at $29," said Craig Federighi, the vice president of Mac OS engineering, at the time.
Snow Leopard was introduced in June 2008, when Apple touted it as a performance and stability update that would "take a break" from major new features.
The Snow Leopard upgrade requires an Intel-based Mac and Mac OS X 10.5, aka Leopard; users running Mac OS X 10.4, known as Tiger, must instead purchase the more expensive "Mac Box Set," which Amazon is also selling as a pre-order. A single-license box set is priced at $169, and includes Snow Leopard, iLife and iWork -- the last being Apple's productivity suite. A five-license box set retails for $229.
By comparison, Microsoft last week announced it would sell a three-license family pack of Windows 7 Home Premium Upgrade for $149.99 starting Oct. 22. The least-expensive version of a single-license for Windows 7 is the $119.99 for Home Premium Upgrade.
Read more about Mac OS X in Computerworld's Mac OS X Topic Center.
- Gartner Magic Quadrant for Client Management Tools The client management tool market is maturing and evolving to adapt to consumerization, desktop virtualization, and an ongoing need to improve efficiency.
- Audit Ready and Asset Optimized: The Solid Promise of an Intelligent Software Asset Management Solution In this paper Frost & Sullivan examines the benefits of enterprise-grade Software Asset Management solutions, and how these solutions serve as the convergence...
- Pragmatic Endpoint Management: Empowering an SMB Workforce in the Age of Mobility Lacking the time for proper training and education, SMB administrators often resort to taking shortcuts to keep their environment running.This paper discusses the...
- Gartner Magic Quadrant for Application Security The market for application security testing is changing rapidly. Technology trends, such as mobile applications, advanced Web applications and dynamic languages, are forcing...
- LIVE EVENT: 5/7, The End of Data Protection As We Know It. Introducing a Next Generation Data Protection Architecture. Traditional backup is going away, but where does this leave end-users?
- On-demand webinar: "Mobility Mayhem: Balancing BYOD with Enterprise Security" Check out this on-demand webinar to hear Sophos senior security expert John Shier deep dive into how BYOD impacts your enterprise security strategy... All Mac OS X White Papers | Webcasts