Microsoft's Bing takes a nibble out of Google's search share
Still trailing Google and Yahoo, Bing boosts Microsoft's take of search market by 1%
July 1, 2009 04:47 PM ETSearch War
- Microsoft's Bing: 5 Features that give it a shot against Google
- Microsoft's Bing off to an early start
- Analysts: Microsoft's Bing a good start, but no game changer
- Microsoft's Bing fires salvo at Google
- Microsoft Bing: A visual tour of what's new
- Hands on with Microsoft Bing
- Microsoft picks Bing as name for new search engine
- Analysis: Will Microsoft take a bite out of Google Search?
- Google adds tools to help search users dig deeper
Computerworld - Up and running for a month, Microsoft's Bing has upped the company's share of the U.S. search market by 1%, Web analytics firm StatCounter said today.
According to StatCounter, Bing -- unveiled late last month by CEO Steve Ballmer -- may have nibbled away at Google's commanding lead in the search arena, but it definitely hasn't taken a big bite. While Google Inc.'s share dipped from 79.07% to 78.48% in June, Microsoft's search site share grew from 7.21% to 8.23%. Despite falling behind for a short time last month, Yahoo has worked its way back into second place with 11.04%.
"At first sight, a 1% increase in market share does not appear to be a huge return on the investment Microsoft has made in Bing, but the underlying trend appears positive," StatCounter CEO Aodhan Cullen said in a statement. "Steady, if not spectacular, might be the best way to describe performance to date."
Microsoft's search sites include Bing, Live Search and MSN Search.
StatCounter's numbers show that Microsoft's search gain peaked early with a jump to 9.21% after Bing's first week. However, after the newness of Bing's search site and the initial online chatter about it died down, so did its numbers.
Microsoft's share dipped into the 7.47% and 7.6% range during the middle of Bing's first month, but rose back past 8% in the last six days of June, according to StatCounter.
Bing is the update to the company's far-from-beloved Microsoft Live Search. The update, which was code-named Kumo, comes with a phalanx of related services, like Bing Travel, Bing Cashback and Bing Maps for Enterprise. Paired with the company's hefty marketing muscle, the new service is Microsoft's effort to take on search behemoth Google.
Read more about internet business in Computerworld's Internet Business Knowledge Center.
Microsoft Bing
Additional Resources



Learn the important issues you must consider before starting your next mobility initiative. Get your mobility white paper from IDC now, compliments of Sybase.
White Papers & Webcasts
Network Managed Services: A Cost-Effective Approach to Complexity
Outsourcing network management can save time and drive lower total cost of ownership.
Data in Action: Making the Planet Smarter
Register Now
Infrastructure 2.0 - Grainger Reduces Network Expenses While Boosting Availability
Keeping the Network Strategic to the Business
Oracle Accelerate - Not Just Smart but Timely
Download Now!
The Workday User Experience Video
Watch Workday's Creative Director, Scott Lietzke, discuss the business-centered design philosophy at Workday.
Why BI is Ripe - Now! - For Businesses of Any Size
Download Now!
Business Process Framework Demo
Learn about Configurable Business Processes and Calculated Fields. Watch Now!
Manager Experience Demo
Go beyond self-service solutions to perform more effectively. Watch Now.
Computerworld Reports
Disaster Recovery & Cost Savings Zone
Thousands of customers world-wide have turned to virtualization solutions from Riverbed as a way to reduce costs.


