Skip the navigation
Opinion

Elgan: Why Google Voice is free

It's all about contextual advertising

By Mike Elgan
June 27, 2009 12:00 PM ET

Computerworld - Google Voice means Google is technically, literally and actually a telephone company. Google owns and maintains the servers, switches and other equipment necessary to connect phone calls. They're regulated just like any other telephone company. And they're connected into, and are part of, the national telephone network.

The difference is, the company is giving many Google Voice services away for free, rather than charging for them. Why?

What you can do with Google Voice

Google Voice is one of the coolest, most useful new services to come out in a long time. It's especially great for digital nomad types and business people who are already heavy users of the telephone. Note that Google is slowly rolling out the service, and it's currently offered by invitation only. Go here to get in line for an invite.

The main use of Google Voice is that all your phones -- work and personal, landline and mobile -- are connected. These connections are managed under your regular Google (Gmail) username and password. Google gives you a new telephone number, and all phones are reachable via that number.

You can choose exactly which of your phones ring for each caller. For example, if your spouse calls, it can ring all phones. If your boss calls, just your work landline rings. And, of course, if the IRS calls, it can ring none of your phones! Google Voice has a "Spam" function that automatically blocks sales calls. A block caller" feature lies for you, playing the "number has been disconnected or is no longer in service" message for any phone number you specify.

Google Voice enables you to listen while a caller is leaving a voicemail, just like an answering machine does. You can record a custom voicemail greeting for groups, or even for individuals. Google Voice lets you check voicemail from any of the phones you've authorized. You can also check via "visual voicemail," which looks like e-mail. Voicemails are transcribed by default, so you can read them rather than listen to them if you like. You can choose to get your voicemails as SMS or e-mails, and can even reply via SMS.

During a call, just push a button to add new callers to existing conversations. Push another to actually record incoming calls (it notifies the caller that the recording feature is on). Google Voice lets you e-mail the recording to yourself, download it as an MP3 file or even embed it into a Web page. Google Voice will probably grow virally as bloggers embed recorded telephone interviews into their blogs.

Google Voice is cool, but it's not perfect. Users report issues with the SMS feature. (In my experience, SMS on the Web never works right.) Other features are less than perfectly reliable also. Users have reported a wide range of small problems doing things like deleting voicemail and the slow delivery of transcriptions. Google publishes a list of known issues.

Another problem is with the phone numbers. Most people don't want to give up their existing number. Google hopes to allow users to port their current numbers in the future. Caller ID and SMS identification from Google Voice users can be problematic. If someone , for example, sends you an SMS or calls one of your numbers, the return SMS or call shows your Google virtual number. People have been struggling with this.



Additional Resources
Forrester Consulting - Optimizing Users and Applications in a Mobile World
WHITE PAPER
Solving application issues over the WAN requires careful consideration. Based on their independent research, Forrester Consulting offers recommendations on how to tackle application performance issues, insufficient bandwidth and the inability to quickly restore users in a disaster.

Read now.

Security KnowledgeVault
WHITE PAPER
Security is not an option. This KnowledgeVault Series offers professional advice how to be proactive in the fight against cybercrimes and multi-layered security threats; how to adopt a holistic approach to protecting and managing data; and how to hire a qualified security assessor. Make security your Number 1 priority.

Read now.

Cut Communications Costs Once and for All
WHITE PAPER
New IP-based communications systems are being deployed by small and midsized businesses at a rapid rate. Learn how these organizations are enabling faster responsiveness, creating better customer experiences, speeding office or mobile interactions, and dramatically reducing existing communications costs.

Read now.

Networking White Papers
Digital Transformation: Creating New Business Models Where Digital Meets Physical
Individuals and businesses alike are embracing the digital revolution. Social networks and digital devices are being used to engage government, businesses and civil...
Make the Connection: Better Network Connectivity Drives Transformation
Network connectivity is more than just plumbing. Leading organizations today see high-performance network connectivity as a critical enabler of competitive advantage, and not...
Virtualizing Government Infrastructure
All server virtualization solutions are not created equal. The more-with-less agenda for government agencies is tailor-made for server virtualization, which is evolving into...
Moving Service Management to SaaS
Today, organizations can enjoy similarly substantial benefi ts by migrating their IT service management functions to a software-as-a-service model. This paper shows how...
Achieving 360 Degree Network Visibility with Nimsoft
360° network visibility is critical for ensuring continuous availability of networks, servers, and applications-anything less could
have costly bottom-line implications.
All Networking White Papers
Networking Webcasts
Optimizing Networks for the Cloud
Join guest speaker, Rohit Mehra, IDC Director of Enterprise Communications Infrastructure, to explore current trends, discuss best practices for optimizing Data Center and...
Unified Communications 101
What's the best way to implement a unified communications solution for your organization?
Try the OptiView® XG on your network - FREE
The OptiView® XG is the first dedicated tablet with automated network and application analysis -- fastest way to root cause. XG raises the...
Apps QuickStart Series Part 2: Designing and Deploying SQL Server on VMware vSphere
Download this webcast to learn about the design considerations for virtualizing SQL workloads, performance and scalability information and high-availability options, as well as...
Apps QuickStart Series Part 1: Designing and Deploying Exchange 2010 on VMware vSphere
Download this webcast to learn the virtual hardware design considerations for Exchange 2010, deployment using the building block approach, options for high-availability and...
All Networking Webcasts
Newsletter Sign-Up

Receive the latest news test, reviews and trends on your favorite technology topics

Choose a newsletter
  1. View all newsletters | Privacy Policy
IT Jobs