Microsoft
Here are some of the key reasons why you would want to run Unified Access Gateway with DirectAccess.
AT&T has 48 hours to answer iPhone pricing complaints, says crisis expert
June 11, 2009 03:35 PM ET
Continued complaints by die-hard iPhone fans about AT&T might push Apple to do exactly that. "There are a couple of options before Apple," said Lawrence. "They can speed up the process of opening the iPhone to other networks, or they can make an public announcement to that effect." Either choice, but especially the latter, would put enormous pressure on AT&T to concede, or face the likelihood that Apple will abandon the carrier and shift the iPhone to a rival, such as Verizon, Sprint or T-Mobile.
"AT&T does not win here if it lets tens of thousands of consumers force Apple's hand," Lawrence added.
Some have argued that even that though thousands of customers have signed the Twitter petition, that's just a drop in the bucket -- a very small drop -- compared with the total number of iPhone owners. But Lawrence disagreed. "Those 8,000 probably represent 50,000 to 60,000 people who are not engaged online," he said. "Even if it's only 8,000, these are the most loyal users and the best potential brand ambassadors you could ask for."
On top of that, AT&T would win an amazing amount of goodwill by surprising the complainers with a turn-around, Lawrence argued. "These fans have little expectation that AT&T will change," he said. "But AT&T has a chance to turn all this attention around and co-opt them into being brand ambassadors."
But what will AT&T do? Lawrence admitted that clients don't always take his advice. Those firms that successfully handle a crisis generated by online opinion are usually those that exhibit "decisive leadership traits," he said. "Apple has that built in. They're a company that's designed to respond to their customers quickly.
"AT&T would be very wise to take a page out of Apple's book," Lawrence added.
Read more about mobile and wireless in Computerworld's Mobile and Wireless Knowledge Center.
Apple
Additional Resources
Microsoft
Review how one energy firm tightened protection and simplified IT work using business-ready security solutions.
Sybase
In this white paper, IDC analyzes the role of next-generation mobile enterprise platforms as organizations seek a more strategic deployment of mobile solutions.
Learn the important issues you must consider before starting your next mobility initiative. Get your mobility white paper from IDC now, compliments of Sybase.
Learn the important issues you must consider before starting your next mobility initiative. Get your mobility white paper from IDC now, compliments of Sybase.
White Papers & Webcasts
Accelerating Your Mobile Workers: Controlling the Uncontrollable
Today's workforce is truly mobile. Unlike the managed environment of the office LAN, remote users face many challenges to being productive while out...
eGuide: Enterprise Security
Smart Security Strategies for 2010. Read now!
Managing Laptops Outside the Office
Learn how you can reduce costs by tracking mobile computers no matter where they are located.
How to Improve Remote User Satisfaction and Maximize ROI by Using SSL VPNs
Download this white paper today!
Mobile U Webinar
Watch Now!
The New Mobile Order
Download Now
4G Ahead Video Program
Uncover the features and benefits of the two leading 4G technologies for enterprises considering future deployment.
WAN Application Delivery for Executives
Learn how to simplify server and application administration without creating performance problems for distributed users.
Horror stories: Managing IT Across Multiple Locations
How one extra sharp IT manager eliminates daily agony, hassle and repetition.
Computerworld Reports
Sign up to receive updates on the latest Mobile and Wireless resources
