Mobile banking expected to soar in next few years
Rise of smartphones, user needs expected to fuel growth
Computerworld - The number of people actively using mobile banking in the U.S. will grow by more than five times by the end of 2013, Tower Group Inc. predicted in a report released yesterday.
In fact, that number is expected to double this year alone to 10 million users, up from 4.9 million users in 2008. In 2013, 53.1 million users will be banking with their smartphones and other devices, more than five times the number likely to do so this year, the analyst group said.
Several banks have up to 10% of their online banking customers using the mobile banking capability, while one unnamed bank told Tower that 25% of its online users are also doing mobile banking. Earlier this year, Tower said, Bank of America said it had nearly two million mobile banking customers, twice the number it had nine months earlier.
Tower analyst Charul Vyas said that the popularity of smartphones, particularly the Apple Inc. iPhone, has helped the growth in mobile banking. Bank of America mobile banking was one of the very first applications available on the first generation iPhone.
According to Vyas, the number of banks rolling out mobile banking efforts increases by hundreds of banks each month, and now includes small and medium-sized banks who learned from pilot programs of larger banks.
The recession has prompted consumers to more carefully manage their finances, and Vyas said that instant access to financial information -- coupled with the ability to quickly move funds over a mobile device -- can help. "Mobile is the only channel that provides this level of immediacy," Vyas said.
Another finding of the report is that mobile phone use is high across all demographic and socioeconomic groups, unlike desktop Internet use. That means that mobile banking technology can draw in new "unbanked" customers.
Read more about Mobile/Wireless in Computerworld's Mobile/Wireless Topic Center.
- 10 Hot Big Data Startups to Watch
- 11 Unique Uses for Google Glass, Demonstrated by Celebs
- How to Export Your Google Reader Account
- How to Better Engage Millennials (and Why They Aren't Really so Different)
- Telltale signs of ATM skimming
- 20 security and privacy apps for Androids and iPhones
- Big screen con artists: 7 great movies about social engineering
- IT Certification Study Tips
- Register for this Computerworld Insider Study Tip guide and gain access to hundreds of premium content articles, cheat sheets, product reviews and more.
- Four Little-Known Ways WAN Optimization Can Benefit Your Organization You know that WAN optimization has evolved into a complete system that optimizes traffic across a broad range of most popular applications while...
- How WAN Optimization Can Drive Top-Line Revenue A convergence of trends is creating a perfect storm for IT professionals tasked with providing secure, reliable access to applications and other critical...
- Application Integration in the 21st Century World of Mobile, Social, Cloud and Big Data This paper will discuss the new IT landscape as it relates to the new integration, and the need for a new comprehensive integration...
- The Promises and Pitfalls of BYOD Bring-Your-Own-Device: It's a growing trend that offers many benefits for employees and companies - and potential headaches for IT. Having the right security...
- Live Webcast
Bring Mobile Innovation to your Enterprise. - With the mobility revolution well underway, CIO's and Line of Business owners are faced with the struggle to develop a winning mobile strategy.
- Live Webcast
Give Your Users What They Want with Cloud and Mobile - Date: Wednesday, June 19, 2013
Time: 2:00 PM EDT
You will learn:
- How moving to the cloud can help accelerate mobile adoption in your organization.
-... - Bring Mobile Innovation to your Enterprise. With the mobility revolution well underway, CIO's and Line of Business owners are faced with the struggle to develop a winning mobile strategy.
- The Mobile Enterprise Today's mobile enterprise requires important data anywhere, anytime. And with mobile enterprise applications, IT needs to offer simple, easy-to-use apps that employees will... All Mobile/Wireless White Papers | Webcasts