Update: Heavy traffic slows opening day for Nokia's mobile apps store
Company adds servers to boost performance at Ovi Store
IDG News Service - Nokia has opened the Ovi Store, where owners of 50 different Nokia devices can download applications, games, videos and podcasts.
The store consolidates services, including Download!, MOSH and WidSets into a one-stop-shop for free and paid content. The store offers 20,000 different items, and can be accessed by around 50 million Nokia device owners, the company said.
Store visitors can choose to view all items, or only those compatible with their phone. Users can access the store via the mobile phone browser, the PC browser or a mobile client.
The mobile client is available on a number S60 and S40 devices in Australia, Germany, Ireland, Italy, Russia, Singapore, Spain, the U.K. and the U.S., according to a spokesman at Nokia. These countries -- except for the U.S. -- also offer support for operator billing. In the rest of the world, users pay using credit cards.
Some U.S. consumers will get operator billing when mobile operator AT&T Inc. starts to offer integrated support for the Ovi store later this year, Nokia said.
The key challenges for Nokia will be making consumers aware of the store, and generating developer interest: both will require significant advertising, according to Ben Wood of analyst firm CCS Insight.
The opening of the store is a step in the right direction for Nokia, allowing it to compete with Apple's iPhone App Store and Research In Motion's BlackBerry App World, Wood said.
But the first day of business has turned out to be a nightmare for Nokia. The company wasn't ready for the number of users that tried to access the store. Shortly after the launch, users started experiencing performance issues when accessing store.ovi.com and store.ovi.mobi, according to the Ovi blog. To improve performance it started adding servers, which has resulted in intermittent performance improvements, the Ovi blog said.
The situation was made worse because users who are accessing the site today are early adopters and bloggers who educate and influence the market, according to Wood.
They could have been a marketing vehicle for Nokia, but bad publicity from them will now make it harder for Nokia to compete with existing application stores, according to Wood.
- What is this "File Sync" Thing and Why Should I Care About It? All of a sudden, getting a file from your work laptop to your iPad became as simple as clicking "Save." So it's no...
- Software Asset Management: Ensuring Today's Assets Today's trends like BYOD and SaaS are new and exciting in terms of how they will help make our jobs more productive but...
- Mobile First: Securing Information Sprawl Learn how the partnership between Box and MobileIron can help you execute a "mobile first" strategy that manages and secures both mobile apps...
- AIIM Trendscape: The New Mobile Reality This AIIM Trendscape report shares data, expert opinions, and a unique perspective on the impact of cloud and mobility in the enterprise, surfacing...
- Why do you need an enterprise mobile platform? Today companies must offer great apps that run on a range of devices, and connect to an exploding set of backend data. Appcelerator...
- Technology for Everyone A Kansas school district modernizes teaching and learning and paves the way to a one-to-one program with a comprehensive upgrade of its wireless... All Mobile/Wireless White Papers | Webcasts