New Kindle creates new challenges for publishers
A bigger-screen version of the e-book reader can offer new opportunity for struggling newspaper publishers, but also more risk
Computerworld - Amazon.com Inc. is expected to announce a big-screen Kindle e-reader this week, and many are already wondering if newspaper and magazine publishers will benefit.
There are several reasons to think that publishers would see advantages in such a device, especially during a period when newspaper and magazine readership is in decline.
One big potential advantage is that publishers would suddenly have the ability to charge for subscriptions, whereas they have not with the content on their Web sites.
But some publishers are also reportedly worried that the experience of reading on early-generation black-and-white e-readers won't be as engaging as flipping through a flashy travel magazine, for example.
Even so, a bigger concern is how an e-reader subscription model might succeed if a competitor's news content is still offered for free, or mostly free, over the Web. Nobody seems to have any easy answers to address that concern.
The truth is that a big-screen Kindle and other, similar products will be vying against a range of upcoming devices that are not e-readers at all, but rather are Web-connected devices using wireless. Apple Inc. may introduce a multipurpose tablet computer later in 2009, for example.
There will be many devices to access and transmit content wirelessly, as Glenn Lurie, president of emerging devices at AT&T Mobile, stated at Go Mobile 2009 today. While Lurie would not divulge any specific plans for an e-reader backed by AT&T, he said that the company will soon be announcing a complete range of devices, possibly from netbooks to e-readers, that can work over AT&T wireless networks. Sprint Nextel Corp. today provides the wireless network used by the Kindle.
"There will be many different types of devices and e-readers going forward, some small, some medium, some large," Lurie said in an interview. "It's important to be inclusive."
The problem facing newspaper and magazine publishers will not be a lack of wireless technologies for consumers to use. As is often the case with new technology, it will be a question of how the publishing business implements it. Will the industry stay with Web-based newspapers or move to Kindle-type wireless subscriptions? How long a transition will there be from the older technology to the new? And how quickly?
Publishers will have some tough choices to make.
Eye on E-books
- E-reader decline prompts user debate over e-reader vs. tablet
- Last chapter for e-readers?
- Nook Simple Touch with GlowLight: An e-reader for night readers
- Bluefire launches Android-ready e-reader software for independent booksellers
- More Americans own e-readers than tablets, survey finds
- First look: The Kobo eReader Touch Edition
- Amazon: E-books now outsell print books
- Creating an e-book: Tips on formatting and converting your document
- Kindle for the Web demos at Chrome event
- Update: Amazon to demo Kindle for the Web on Tuesday
Read more about Mobile/Wireless in Computerworld's Mobile/Wireless Topic Center.
- Best iPhone, iPad Business Apps for 2014
- 14 Tech Conventions You Should Attend in 2014
- 10 Desktop Apps to Power Your Windows PC
- How to Add New Job Skills Without Going Back to School
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
- OpenStack Hype vs. Reality: CIO Quick Pulse Open-source architecture can enable IT departments to build infrastructure-as-a-service (IaaS) clouds running on standard hardware.
- The Critical Role of Support in Your Enterprise Mobility Management Strategy Most business leaders underestimate the importance of tech support when they choose an EMM solution. Here's what to put on your checklist.
- Separating Work and Personal at the Platform Level: How BlackBerry Balance Works BlackBerry® Balance™ separates work from personal on the same mobile device, right at a platform level. Find out how it can work for...
- Protection for Every Enterprise: How BlackBerry Security Works Get an IT-level review of BlackBerry® Security, addressing data leakage protection, certified encryption, containerization and much more.
- Live Webcast On-demand webinar: "Mobility Mayhem: Balancing BYOD with Enterprise Security" Check out this on-demand webinar to hear Sophos senior security expert John Shier deep dive into how BYOD impacts your enterprise security strategy...
- Live Webcast Unmasking the Differences between Consumer and Enterprise File Sync & Share The consumerization of IT combined with the rapid pace of the modern mobile workplace is forcing enterprise IT teams to evaluate file sync...
- Live Webcast Workforce Mobilization for Improved Productivity A mobility research director from Aberdeen discusses reasons for extending legacy applications to mobile devices, and an integration strategist from Attachmate shows how...
- Getting Ready for BlackBerry Enterprise Service 10.2 Find out how BlackBerry® Enterprise Service 10 helps organizations address the full spectrum of EMM challenges, while balancing the needs of both the...
- Containerization Options: How to Choose the Best DLP Solution for Your Organization This webcast outlines a framework for making the right choice when it comes to containerization approaches, along with the pros and cons of... All Mobile/Wireless White Papers | Webcasts
As emerging technologies evolve they often find an initial niche in highly specialized scenarios, or in specific industry verticals, before expanding to wider areas of applicability. Within these initial niches, the early adopters can be anything from digital enthusiasts to fashionistas, or they can be folks simply using the technology because it serves a specific need extremely well. (free registration required) more