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Reports: Yahoo plans more job cuts

By Juan Carlos Perez
April 15, 2009 12:00 PM ET

IDG News Service - Yahoo may announce a new round of layoffs next week, the third since early 2008 and the first staff-trimming under new CEO Carol Bartz, The New York Times and The Wall Street Journal are reporting.

The layoffs could affect several hundred employees and could be announced on Tuesday, when Yahoo is scheduled to report its first-quarter financial results, the newspapers reported, quoting anonymous sources.

Yahoo laid off about 2,600 employees in two rounds of layoffs last year, which it ended with around 13,600 staffers.

If the reports of a new wave of layoffs are accurate, such a move would likely hurt the already battered morale within the company and be yet another reminder that Yahoo's long-awaited turnaround is still out of reach.

"It would be very unfortunate because there has been an uptick in morale since Bartz's appointment. The things she has been doing have given people a sense that Yahoo is coming back and regaining momentum. This will make employees feel like the company is stumbling again," said industry analyst Greg Sterling from Sterling Market Intelligence.

Staffers who avoid the pink slips but lose confidence that things are improving may start looking for other jobs, something Yahoo can ill afford given the considerable talent drain it has experienced in the past nine months or so, Sterling said.

It will be interesting to see where the cuts are made and under what rationale. They could be across the board due to a bad first quarter, or they could be centered on specific product groups that Bartz may have decided to streamline or shut down, Sterling said.

The start of Yahoo's decline is open to debate, but it probably began in 2001 around the time it had the chance to buy a small startup called Google, which had impressive search engine technology.

Instead, Yahoo misread the opportunity that search advertising represented and let Google get a solid, early lead in the market that has turned into absolute dominance.

Along the way, Yahoo also failed to jump on hot technology trends, like video sharing, blogging and social networking that nimble Web 2.0 startups capitalized on in recent years.

Things took a turn for the worse early last year, when Yahoo, in the midst of a turnaround plan drafted by co-founder and then-recently minted CEO Jerry Yang, received an unsolicited acquisition offer from Microsoft.

Yang and his executive team and the board were roundly criticized for what was perceived as an unwillingness to fairly consider the acquisition offers from Microsoft. Microsoft eventually walked away in May, but has continued trying to strike a more limited search-advertising deal with Yahoo.

Reprinted with permission from IDG.net. Story copyright 2012 International Data Group. All rights reserved.
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