Sprint shifts direction, offers its wireless service for consumer devices
The wireless carrier for Kindle 2 and Ford trucks is now said to be in talks with Garmin, Kodak and SanDisk
Computerworld - Sprint Nextel Corp., which already provides wireless network connections for the Kindle e-reader and Ford Motor Co. vehicles, is now in talks with other consumer products companies about delivering wireless Internet access to their devices.
According to an unnamed source cited in The Wall Street Journal, Sprint is talking to GPS device maker Garmin Ltd., camera maker Eastman Kodak Co. and storage device maker SanDisk Corp. about providing wireless Internet access to their products. Sprint did not respond to a request to confirm that information.
Its strategy of striking deals with other companies to connect their products via Sprint wireless networks was demonstrated with Amazon's Kindle, where Kindle users can download books wirelessly using Sprint's high-speed data network.
In another example, Sprint said today it is the wireless network provider for Ford vehicles equipped with in-dash PCs.
Sprint has a valuable, multibillion-dollar investment in wireless spectrum and obviously wants to fully use it, analysts said.
"Sprint is attacking some of the new opportunities in the wireless arena," said independent analyst Jeffrey Kagan in an e-mail. "Companies have done business the same way for generations, but the wireless industry can change that." Kagan said a good example of new approaches is having utility meters ready wirelessly, rather than having the utility send workers to homes to take readings every month.
Kagan said Sprint has been rebuilding, so the strategy of approaching new network users makes sense. "When one door closes, another opens. We all know of the tough time Sprint has had during the last few years as it tries to rebuild." Reaching to Ford and others "is changing the way Sprint moves ahead in the marketplace."
Read more about Wireless Networking in Computerworld's Wireless Networking Topic Center.
- Paving the Windows XP Migration Path to Success Support for Windows XP has ended, leaving organizations with three choices: Windows 8, Windows 7 or a combination. With the right planning and...
- PC Refresh This survey was conducted in order to determine the typical PC refresh cycle, the barriers to PC refresh, and key benefits of PC...
- Winning the Paper Wars - capture the content and mobilize the process troops In this report, AIIM looks at the reasons for this poor progress, measure the adoption of digital mailrooms, chart the progress of mobile...
- Looking to the Horizon: SDN Software-defined networking is one of the hottest buzzwords of 2014, but saying exactly what SDN is can be a challenge. SDN has its...
- Accelerate your innovation with IBM Bluemix™ Join us for a webcast introducing the new IBM BluemixTM. IBM Bluemix (www.bluemix.net) is a developer oriented Platform as a Service (PaaS) environment...
- Maximizing Availability for the Modern Data Center Check out this information-packed resource center for help in maximizing the availability of your data center - from overcoming challenges to choosing the... All Wireless Networking White Papers | Webcasts
Our new bimonthly Internet of Things newsletter helps you keep pace with the rapidly evolving technologies, trends and developments related to the IoT. Subscribe now and stay up to date!