iPod Touch browser share triples
Strong sales or off-work holidays may be the cause for post-Christmas Eve surge
December 29, 2008 12:00 PM ETComputerworld - Apple Inc.'s iPod Touch has almost tripled its share of the browser market over the past four days compared with the first 24 days of December, according to a Web metrics company.
Net Applications Inc. reported that the browser share for the iPod Touch averaged 0.17% between Dec. 25 and 28, nearly three times the average of 0.06% for the period from Dec. 1 to 24.
The iPod Touch is the only model in Apple's music player line that can connect to the Internet via its stripped-down Safari browser. The device, which starts at $229, is nearly identical to the iPhone and lacks only the smart phone's ability to make and receive calls and to connect to a mobile carrier's data network. IPod Touch users can connect to the Internet via a wireless access point, such as those in many coffee shops and airports, or by using a home, school or company wireless network.
Market share for the iPod Touch spiked at 0.21% on Christmas Day, then dropped to 0.16% for the next three days.
The surge in share may have come from iPod Touch players given as holiday gifts, although Net Applications has noted previously that all browsers except for Microsoft Corp.'s Internet Explorer tend to increase their share during weekends, evenings and holidays. The phenomenon is caused by users leaving their work computers -- the bulk of which run IE -- and running alternative browsers on their home computers or other devices.
Apple's iPhone has also boosted its browser share in the past four days, Net Applications' data showed. Since Dec. 25, the iPhone's share has averaged 0.65%, a jump of more than 50% from the average of 0.42% from Dec. 1 to 24 , and an increase of nearly 76% over its November share.
In October, Apple CEO Steve Jobs called the iPod Touch and iPhone the company's current answer to the growing sales of "netbooks" -- small, lightweight and low-priced computer notebooks.
At the time, one analyst agreed with Jobs. "For Apple, the iPhone and iPod Touch are a way to provide Web-access devices to the rest of the world," said Ezra Gottheil of Technology Business Research Inc. "And it prevents them from cannibalizing their MacBook lines."
Two weeks ago, however, Gottheil changed his tune and said he expected Apple to introduce netbooks next week at the Macworld Conference & Expo. Gottheil speculated that the new netbooks, which would be priced starting at $599, would, like the iPhone and iPod Touch, rely on the company's App Store for software downloads.
Read more about internet applications in Computerworld's Internet Applications Knowledge Center.
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