Ads by TechWords

See your link here
Receive the latest technology news and information.
Networking
Computerworld Daily News (First Look and Wrap-Up)
Computerworld Blogs Newsletter
The Weekly Top 10
Cloud Computing
View all newsletters




Privacy Policy
 

iPod Touch browser share triples

Strong sales or off-work holidays may be the cause for post-Christmas Eve surge

December 29, 2008 12:00 PM ET

Active Comments
Quinn the Eskimo says: Ever touched a Touch? iPod Touch -- the reason history will not note Zune! Not even in the footnotes. Zune,...
Smurfman says: Our family added two Touches, and at least 2 of our friends added 1 Touch each. They are excellent products!...


Computerworld - Apple Inc.'s iPod Touch has almost tripled its share of the browser market over the past four days compared with the first 24 days of December, according to a Web metrics company.

Net Applications Inc. reported that the browser share for the iPod Touch averaged 0.17% between Dec. 25 and 28, nearly three times the average of 0.06% for the period from Dec. 1 to 24.

The iPod Touch is the only model in Apple's music player line that can connect to the Internet via its stripped-down Safari browser. The device, which starts at $229, is nearly identical to the iPhone and lacks only the smart phone's ability to make and receive calls and to connect to a mobile carrier's data network. IPod Touch users can connect to the Internet via a wireless access point, such as those in many coffee shops and airports, or by using a home, school or company wireless network.

Market share for the iPod Touch spiked at 0.21% on Christmas Day, then dropped to 0.16% for the next three days.

The surge in share may have come from iPod Touch players given as holiday gifts, although Net Applications has noted previously that all browsers except for Microsoft Corp.'s Internet Explorer tend to increase their share during weekends, evenings and holidays. The phenomenon is caused by users leaving their work computers -- the bulk of which run IE -- and running alternative browsers on their home computers or other devices.

Apple's iPhone has also boosted its browser share in the past four days, Net Applications' data showed. Since Dec. 25, the iPhone's share has averaged 0.65%, a jump of more than 50% from the average of 0.42% from Dec. 1 to 24 , and an increase of nearly 76% over its November share.

In October, Apple CEO Steve Jobs called the iPod Touch and iPhone the company's current answer to the growing sales of "netbooks" -- small, lightweight and low-priced computer notebooks.

At the time, one analyst agreed with Jobs. "For Apple, the iPhone and iPod Touch are a way to provide Web-access devices to the rest of the world," said Ezra Gottheil of Technology Business Research Inc. "And it prevents them from cannibalizing their MacBook lines."

Two weeks ago, however, Gottheil changed his tune and said he expected Apple to introduce netbooks next week at the Macworld Conference & Expo. Gottheil speculated that the new netbooks, which would be priced starting at $599, would, like the iPhone and iPod Touch, rely on the company's App Store for software downloads.

Read more about internet applications in Computerworld's Internet Applications Knowledge Center.



Jump to comments

iPod Touch

Additional Resources

EFD vs. HDD - What You Need to Know
WHITE PAPER
Enterprise flash drives provide a new Tier 0 storage layer capable of delivering high I/O performance at a very low latency. Proper use of EFDs in an Oracle environment can deliver increased performance compared to fibre channel drives. Read the recommendations for identification of the best DB components for EFDs.
Gartner Research Report: Magic Quadrant for Application Delivery Controllers, 2009
WHITE PAPER
The market for products to improve the delivery of application software over networks remains dynamic and innovative. Vendors focused on solving enterprises' most-pressing application problems have become the top players.
Eight Criteria for Server Load Balancing
WHITE PAPER
Server load balancers are a simple yet highly effective means to scale an application environment while ensuring its availability. Today's solutions should also address application performance and security. Read about the top eight criteria you should consider when choosing a server load balancer and how Citrix NetScaler meets those requirements.

What People Are Saying

White Papers & Webcasts

Moving Beyond Monolithic White Paper
What's next for enterprise application architecture? Learn Now.  

The Workday User Experience Video
Watch Workday's Creative Director, Scott Lietzke, discuss the business-centered design philosophy at Workday.

The ROI of Software-As-A-Service - Forrester Research
Learn if SaaS has a long-term value. Read now.  

Virtualize Microsoft Applications on VMware
Register for this live webcast now!

Global at the Core White Paper
Learn the business and technology benefits of Workday's global approach to enterprise applications.  

The Workday User Interface White Paper
Read how Workday re-invents the user experience in enterprise applications.  

Aligning IT to Business: The Rising Importance of Application Delivery Networks
Application Delivery Networking (ADN) will play a vital role in helping enterprises incorporate strategic technologies to achieve business initiatives.

Measurement Specialties
Download this case study!  

Preparing Your Business Services for the Future
Would you trust your network monitoring tools enough to know when something is truly halting a business service?

Disaster Recovery & Cost Savings Zone
Thousands of customers world-wide have turned to virtualization solutions from Riverbed as a way to reduce costs.



IT Jobs