Apple bails on Macworld Expo after '09 show
And CEO Steve Jobs will be a no-show at next month's Expo
And in a move likely to spark renewed questions about CEO Steve Jobs' health, Apple said the keynote speech at the upcoming show, which runs Jan. 5-9, will be delivered by Phil Schiller, the company's senior vice president of worldwide product marketing.
Schiller is scheduled to speak at the Moscone Center's Moscone West hall at 9 a.m. Pacific time on Jan. 6.
In its statement, Apple said it is "reaching more people in more ways than ever before" and -- as is likely the case for many companies -- "trade shows have become a very minor part of how Apple reaches its customers." The company pointed to traffic in its retail stores -- as well as visits to its Web site -- as other ways in which it can reach customers.
"Apple has been steadily scaling back on trade shows in recent years, including NAB, Macworld New York, Macworld Tokyo and Apple Expo in Paris," the company said in its statement.
It was not immediately clear what effect Apple's decision would have on the future of Macworld. A similar move by the company effectively ended an East Coast version of the expo that used to be held in Boston.
Mac fans had already been speculating about Jobs' expected appearance at Macworld, with many noting that nothing had been officially announced. Jobs, who faced a cancer scare several years ago, has in recent months dismissed concerns about his health.
Apple isn't the only one lowering its profile at the show. Adobe Systems Inc. said earlier this month that it had decided not to exhibit at the show.
Macworld is considered something of a rite of passage for dedicated Mac fans, and Apple has used the event numerous times to unveil new products. Earlier this year, Jobs unveiled the MacBook Air at the show.
Read more about Macintosh in Computerworld's Macintosh Topic Center.
- Gartner Magic Quadrant for Client Management Tools The client management tool market is maturing and evolving to adapt to consumerization, desktop virtualization, and an ongoing need to improve efficiency.
- Audit Ready and Asset Optimized: The Solid Promise of an Intelligent Software Asset Management Solution In this paper Frost & Sullivan examines the benefits of enterprise-grade Software Asset Management solutions, and how these solutions serve as the convergence...
- Pragmatic Endpoint Management: Empowering an SMB Workforce in the Age of Mobility Lacking the time for proper training and education, SMB administrators often resort to taking shortcuts to keep their environment running.This paper discusses the...
- Gartner Magic Quadrant for Application Security The market for application security testing is changing rapidly. Technology trends, such as mobile applications, advanced Web applications and dynamic languages, are forcing...
- LIVE EVENT: 5/7, The End of Data Protection As We Know It. Introducing a Next Generation Data Protection Architecture. Traditional backup is going away, but where does this leave end-users?
- On-demand webinar: "Mobility Mayhem: Balancing BYOD with Enterprise Security" Check out this on-demand webinar to hear Sophos senior security expert John Shier deep dive into how BYOD impacts your enterprise security strategy... All Macintosh White Papers | Webcasts