CIO - Despite the down economy this holiday season, netbooks are experiencing strong demand.
The computers, which weigh less than most textbooks, are proving popular with high school and college students. Consumers who might have balked at spending $800 or more for a full-featured laptop appear willing to pay half that for fewer features in a smaller package. Business people are buying the computers, not as primary work machines, but as personal machines or secondary machines for those times when sleeker is better.
Netbook computers, which Gartner Inc. refers to as "mini notebooks," have already changed quite a bit in the year since they were first introduced. When netbooks hit the market last year with Asus' release of the Eee PC, they typically had 7-to-8-in. screens. Despite the devices' $300 price tag, consumers found the screens too small. And most shipped with Linux, an operating system considered daunting by most consumers.
With this year's release of netbooks with 9-to-10-in. screens and the widespread availability of models running Windows XP, demand has taken off. The pint-size portable computers dominate the top five slots on Amazon.com's list of best-selling laptops, sporting prices of less than $400. In the three-month period that ended Sept. 30, sales of netbooks grew 160%, reaching 5.6 million, according to market tracker DisplaySearch. During the same quarter, Apple sold only 4.7 million iPhones.
But that does not mean that netbooks are ready to take over the enterprise, says Leslie Fiering, research vice president for mobile computing at Gartner Inc. "They are coming in as companion notebooks, as second notebooks, that workers are buying themselves," she says. "The question is whether they are ready to come in as a sanctioned corporate laptop -- no."
While the price is persuasive, the machines are not yet mature enough for the workplace, Fiering says. Most companies need Windows XP Professional or Windows Vista, not the Windows XP Home Edition or Linux operating system loaded on netbooks. At a typical 1024-by-600 pixels, the notebook screen resolution is still too low for many applications; surfing the Web, for example, frequently requires users to scroll their browsers side-to-side to view an entire page. And the netbook's single-core processors -- the most common one being Intel's Atom -- are not powerful enough to run many applications without noticeable delays.
"If you are a CIO who is trying to plan for the future, it is hard to commit to a platform like that," said Roger Kay, president of technology-market researcher Endpoint Technologies Associates. "Most workers want a fully featured notebook, even if it is just for watching movies on the plane."
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