BlackBerry Storm buyers brave the cold in Boston to be first with the new smart phone
Users making the switch say they are eager to try the Storm's touch screen
Computerworld - A crowd of about 50 people waited in 22-degree weather early today in downtown Boston to be among the first to buy the new BlackBerry Storm smart phone at a Verizon Wireless store.
It might have been a problem anywhere else, but Bostonians were thrilled that the sun was out and the wind was not blowing. What was most on their minds was getting the Storm for $200 after rebate, with its touch screen plus the BlackBerry functions they all seemed familiar with.
Most of the early arrivals were professionals who wanted to upgrade an older version of the BlackBerry, from Research In Motion Ltd., with the newest device, which is being sold with Verizon Wireless service.
Many of those who were in line at 7 a.m. at the store in the city's Downtown Crossing shopping district waited nearly two hours to buy the phone. Store representatives told them they had 100 Storms in stock, and after allowing the lucky crowd to go inside to warm up, they began taking names and offering to activate a phone when available and ship it out by overnight delivery.
Early in the day, it was difficult to gauge how big the first-day crowds were nationwide, but more than 30 people lined up before a store opening in Connecticut, a Verizon Wireless spokesman said. Lines were also reported at Verizon store openings in New York; Tampa, Fla.; Toledo, Ohio; Washington; and across New England, the spokesman said. As of 10 a.m., activations and network activity were going smoothly, the spokesman added.
Early risers in Beantown
All 2,200 Verizon Wireless stores nationwide, including those in Circuit City stores, began selling the Storm today, but the Downtown Crossing store opened an hour earlier, at 7 a.m., to accommodate early customers. The first customer arrived at 4:30 a.m., well before sunrise when the temperature was probably in the teens, store officials said.
While the crowds waiting to buy the Storm were a fraction of the hundreds lined up to buy Apple's iPhone 3G in June in downtown Boston, they were somewhat similar to the crowds arriving on a rainy morning in October to buy the first Android phone, the G1, from T-Mobile USA at a store in Cambridge, Mass.
One Storm customer, upset that the Verizon Web site had mistakenly said the Downtown Crossing store would open at 8 a.m., missed his chance to get one of the 100 phones in stock and rushed to a nearby store in hopes of getting one. "I can't talk, since I'm rushing off to another store," the man told a reporter as he scurried away.
Of several Storm buyers interviewed, all said they were familiar with the iPhone and its touch screen, but they were impressed with the Storm's SurePress touch screen, which moves under pressure, unlike the iPhone.
"I'm afraid it might take some getting used to the touch screen, since you don't automatically know what happens when you push, or if you push too hard," said Jonathan Braverman, who plans to use the Storm for his job as an entertainment agent for a company in Newton, Mass. "But any new phone takes some getting used to."
- Best iPhone, iPad Business Apps for 2014
- 14 Tech Conventions You Should Attend in 2014
- 10 Desktop Apps to Power Your Windows PC
- How to Add New Job Skills Without Going Back to School
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
- OpenStack Hype vs. Reality: CIO Quick Pulse Open-source architecture can enable IT departments to build infrastructure-as-a-service (IaaS) clouds running on standard hardware.
- The Critical Role of Support in Your Enterprise Mobility Management Strategy Most business leaders underestimate the importance of tech support when they choose an EMM solution. Here's what to put on your checklist.
- Separating Work and Personal at the Platform Level: How BlackBerry Balance Works BlackBerry® Balance™ separates work from personal on the same mobile device, right at a platform level. Find out how it can work for...
- Protection for Every Enterprise: How BlackBerry Security Works Get an IT-level review of BlackBerry® Security, addressing data leakage protection, certified encryption, containerization and much more.
- Live Webcast On-demand webinar: "Mobility Mayhem: Balancing BYOD with Enterprise Security" Check out this on-demand webinar to hear Sophos senior security expert John Shier deep dive into how BYOD impacts your enterprise security strategy...
- Live Webcast Unmasking the Differences between Consumer and Enterprise File Sync & Share The consumerization of IT combined with the rapid pace of the modern mobile workplace is forcing enterprise IT teams to evaluate file sync...
- Live Webcast Workforce Mobilization for Improved Productivity A mobility research director from Aberdeen discusses reasons for extending legacy applications to mobile devices, and an integration strategist from Attachmate shows how...
- Getting Ready for BlackBerry Enterprise Service 10.2 Find out how BlackBerry® Enterprise Service 10 helps organizations address the full spectrum of EMM challenges, while balancing the needs of both the...
- Containerization Options: How to Choose the Best DLP Solution for Your Organization This webcast outlines a framework for making the right choice when it comes to containerization approaches, along with the pros and cons of... All Mobile/Wireless White Papers | Webcasts
As emerging technologies evolve they often find an initial niche in highly specialized scenarios, or in specific industry verticals, before expanding to wider areas of applicability. Within these initial niches, the early adopters can be anything from digital enthusiasts to fashionistas, or they can be folks simply using the technology because it serves a specific need extremely well. (free registration required) more