Apple will weather consumer spending 'breakdown' better than rivals, says research firm
Saying that "it's going to be a very tough holiday season," the preference of potential buyers for Apple and Dell must be weighed against this increasingly smaller pool of consumers willing to part with their money. "It's almost like a split decision in the short term," Carton said. "It looks like Apple has some very solid demand, but you have to put those numbers in perspective. They're in a diminishing pie overall."
ChangeWave's numbers bore that out. Just 8% of those surveyed said that they planned to buy a laptop in the next 90 days, while only 6% said that they expected to purchase a desktop in that same period. While both were unchanged from September, they were also both down from the same time a year ago. In November 2007, 11% of those polled said that they planned to get a laptop, and 8% said they planned to buy a desktop.
Longer term, however, Carton said Apple will come out stronger than ever. That's partly because of its ability to retain buyers, even in the face of terrible economic conditions, but also because of its iPhone, which he characterized as a "mini-computer" in its own right. In ChangeWave's polling, the iPhone came out the clear winner for those who said they were planning on buying a smart phone in the next three months: Apple's device accounted for 41% of the total.
"Apple will clearly come out of this as the biggest tree in the forest," Carton said. "They'll be in extraordinary shape compared to everyone else when things improve. I don't think that Apple can escape the enormity of this downturn in the short run, but in the big picture, I think [these numbers] are wonderful news for Apple.
"It's not easy to increase market share in one of the worst spending environments in years," Carton concluded.
Read more about Macintosh in Computerworld's Macintosh Topic Center.
- Path Selection Infographic Path Selection Infographic
- Hyperconvergence Infographic A wide range of observers agree that data centers are now entering an era of "hyperconvergence" that will raise network traffic levels faster...
- Preparing Your Infrastructure for the Hyperconvergence Era From cloud computing and virtualization to mobility and unified communications, an array of innovative technologies is transforming today's data centers.
- How WAN Optimization Helps Enterprises Reduce Costs If you wanted to break down innovation into a tidy equation, it might go something like this: Technology + Connectivity = Productivity. Productivity...
- LIVE EVENT: 5/7, The End of Data Protection As We Know It. Introducing a Next Generation Data Protection Architecture. Traditional backup is going away, but where does this leave end-users?
- On-demand webinar: "Mobility Mayhem: Balancing BYOD with Enterprise Security" Check out this on-demand webinar to hear Sophos senior security expert John Shier deep dive into how BYOD impacts your enterprise security strategy... All Macintosh White Papers | Webcasts
Our new weekly Consumerization of IT newsletter covers a wide range of trends including BYOD, smartphones, tablets, MDM, cloud, social and what it all means for IT. Subscribe now and stay up to date!