BlackBerry Storm seen as enterprise ready, not just for consumers
IT managers are impressed with its style and its enterprise features
Computerworld - A funny thing happened on the way to marketing the BlackBerry Storm, the new wireless device from Research In Motion Ltd. that goes on sale later this year from Verizon Wireless.
While marketing experts, and apparently even RIM, expect the upcoming touch-screen device to make a big splash with consumers as a competitor to Apple Inc.'s iPhone, the Storm has also been making an impression among large business customers.
The reason: the Storm is a BlackBerry, the most widely used smart phone at large businesses, and it owes much of its success to the security it offers through RIM's Network Operations Center (NOC) in Canada.
Neither Verizon Wireless nor RIM would say today when the device will be sold in stores or what it will cost, but many bloggers said it will go on sale in late November. Tomorrow and Wednesday, developers at the BlackBerry Developer Conference in Santa Clara, Calif., will get more information about the device, which was first announced Oct. 8.
"It's kind of interesting, actually," said Brenda Boyd Raney, a spokeswoman for Verizon Wireless. "You would have initially thought the Storm was for the consumer, with its video capabilities and HTML browsing."
But Raney said enterprise customers have shown great interest in Storm when Verizon Wireless sales representatives have shown it to them in meetings during the past month or so.
"BlackBerry stands for quality to the enterprise, and the enterprise customer is also a consumer outside of the 9-to-5 job," she said. "We are finding enterprise customers liking the device and very enthusiastic about it."
The device could be easy for IT managers to accept, primarily because the BlackBerry has been preferred by large companies for years. The smart phone has a reputation for stability and for security bolstered with an added layer of protection through the NOC, Raney and analysts said. "There's already IT approval for the overall BlackBerry system," she said. Raney said enterprise users also don't seem deterred by two outages on parts of the RIM network in the past three years.
- 3G/4G Digital Signage Guide Today, the widespread availability of 3G and 4G cellular or wireless broadband networks enables digital signage to be deployed virtually anywhere.
- Enterprises in Motion: In-Vehicle Networks In a world where traditional tethers to the central office have all but vanished, enterprises that operate vehicle fleets require constant and dependable...
- Uninterrupted Internet: Maximizing Revenue and Minimizing Business Risk with 3G/4G Failover Whether your businesses are connected to the Internet via T1/T3, or Cable, incorporating a mobile broadband backup solution adds uptime whenever there is...
- Trends in Pop-up Retail: Innovative Merchandising Driven by Flexible, Dependable Mobile Connectivity This paper outlines the challenges and obstacles to successful implementation, and discusses existing, rapid-deployment solutions for connecting pop-up locations with mission-critical retail applications...
- Don't Believe the Hype: Not All Containers are Created Equal Hear executives discuss the 3 C's of Secure Mobility-content, credentials, and configurations-and learn the inherent security risks to your organization of using MDM...
- Navigating the New Wireless Landscape Thriving in the new wireless landscape View Now>> All Mobile/Wireless White Papers | Webcasts