Skip the navigation
News

Google boosts search lead over Yahoo, Microsoft

Americans turned to the search giant for 11 billion searches in August, says ComScore

By Heather Havenstein
September 19, 2008 12:00 PM ET

Computerworld - Google Inc. continued to bolster its hold on the U.S. search market in August, when it captured 63% of 11 billion searches, according to data released yesterday.

The share of searches on Google sites increased from 61% in July, according to ComScore Inc., which measures and analyzes online activity. In August, Google was followed by Yahoo Inc. (which captured a 19% share of searches), Microsoft Corp. (8%), AOL (4.3%) and the Ask Network (4%).

ComScore said that Google handled 7 billion of the 11 billion searches on core sites by Americans in August. Meanwhile, Yahoo handled 2 billion and Microsoft handled 977 million.

Google's slight increase in August came at the expense of Yahoo and Microsoft, which trended downward by 0.9 percentage points and 0.6 percentage points, respectively, the report said.

ComScore also tracked the top overall Web properties -- which include the sites of search companies and their subsidiaries. Google-owned sites, which include video-sharing site YouTube, led that list with 10 billion searches, a 2% increase from July. Yahoo sites, which include photo-sharing site Flickr, ranked second with 2 billion while Microsoft sites followed with 1 billion and AOL and its Mapquest site had 839 million searches.

Google's continued domination of the search market comes in the midst of its effort to defend its proposed search advertising deal with Yahoo. The plan, which would have Yahoo running Google ads alongside its search results has come under fire from advertising groups, and the U.S. Department of Justice hired a top litigator to consider whether the deal violates antitrust regulations.

Read more about Web 2.0 and Web Apps in Computerworld's Web 2.0 and Web Apps Topic Center.



Additional Resources
Forrester Consulting - Optimizing Users and Applications in a Mobile World
WHITE PAPER
Solving application issues over the WAN requires careful consideration. Based on their independent research, Forrester Consulting offers recommendations on how to tackle application performance issues, insufficient bandwidth and the inability to quickly restore users in a disaster.

Read now.

Security KnowledgeVault
WHITE PAPER
Security is not an option. This KnowledgeVault Series offers professional advice how to be proactive in the fight against cybercrimes and multi-layered security threats; how to adopt a holistic approach to protecting and managing data; and how to hire a qualified security assessor. Make security your Number 1 priority.

Read now.

Cut Communications Costs Once and for All
WHITE PAPER
New IP-based communications systems are being deployed by small and midsized businesses at a rapid rate. Learn how these organizations are enabling faster responsiveness, creating better customer experiences, speeding office or mobile interactions, and dramatically reducing existing communications costs.

Read now.

Web 2.0 and Web Apps White Papers
Why Business Ethernet Services?
Everybody's heard the cliché, "the network is your business." But that's not going to help you choose the best wide area networking service...
Overcome Top 7 Admin Challenges of Active Directory
As Active Directory's role in the enterprise has drastically increased, so has the need to secure the data. Gain insight on creating repeatable,...
Insiders Can Ruin Your Company. Take Action.
Did you know that 80 percent of threats to an organization come from the inside? The threat from insiders is often overlooked in...
Top Solutions and Tools to Prevent Devastating Malware
Custom malware frequently goes undetected. According to Forrester Research, the best way to reduce risk of breach is to deploy file integrity monitoring...
Streamline Compliance and Increase ROI
Streamline, simplify, and automate compliance related activities; especially those that impact multiple business units. This white paper from NetIQ, outlines solutions that will...
All Web 2.0 and Web Apps White Papers
Web 2.0 and Web Apps Webcasts
Optimizing Networks for the Cloud
Join guest speaker, Rohit Mehra, IDC Director of Enterprise Communications Infrastructure, to explore current trends, discuss best practices for optimizing Data Center and...
Apps QuickStart Series Part 2: Designing and Deploying SQL Server on VMware vSphere
Download this webcast to learn about the design considerations for virtualizing SQL workloads, performance and scalability information and high-availability options, as well as...
Apps QuickStart Series Part 1: Designing and Deploying Exchange 2010 on VMware vSphere
Download this webcast to learn the virtual hardware design considerations for Exchange 2010, deployment using the building block approach, options for high-availability and...
Customer Spotlight: How IPC The Hospitalist Company Implemented Oracle on VMware
Have you been looking to hear about customer's experiences with the new VMware vCenter Site Recovery Manager product? View this webcast to learn...
Virtualize Business-Critical Applications with Confidence
Virtualizing business-critical applications has become a key focus for organizations as they move along their virtualization journey. With the launch of VMware vSphere®...
All Web 2.0 and Web Apps Webcasts
Newsletter Sign-Up

Receive the latest news test, reviews and trends on your favorite technology topics

Choose a newsletter
  1. View all newsletters | Privacy Policy
IT Jobs