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Microsoft invests in Move Networks

It's seen as a boost to software maker's online video presence

By Nancy Gohring

August 26, 2008 12:00 PM ET

Top Stories

IDG News Service - Microsoft Corp. made an undisclosed investment in Move Networks Inc., a company that supplies streaming video technology, in an attempt to boost its online video presence.

The companies already have a relationship, struck in March, that makes their Internet technologies compatible. Move Networks' customers, like ABC and the CW Television Network, that use Move's technology to stream video online can also use Microsoft's Silverlight to include interactive elements such as branding and navigation in the videos. Silverlight is Microsoft's browser plug-in and development runtime for adding multimedia and video to Web-based applications.

Both technologies are also being used to deliver Internet video coverage of the Democratic National Convention, which is currently taking place in Denver, on the convention Web site.

Move also said that it will support Windows Server-based encoding, Microsoft codecs and Silverlight digital rights management.

The investment could help Microsoft technologies better compete with Adobe Systems Inc.'s Flash technology, which is widely used by developers to build multimedia Internet applications. Silverlight, which was introduced last year, is Microsoft's response to Flash.

Other big-name investors backing Move through investments announced in April include Cisco Systems Inc. and Comcast Interactive Media.

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