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WSJ: Microsoft hires Seinfeld to bite Apple

Software maker to spend $300M on ad campaign

By Steven Schwankert

August 21, 2008 12:00 PM ET

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IDG News Service - Apple Inc. keeps pummeling Microsoft Corp. in its ads, and yadda yadda yadda, the world's largest software maker plans to hire comedian Jerry Seinfeld for its new marketing campaign, The Wall Street Journal reported today.

Continually painted by Apple and other rivals as uncool and unsafe, Microsoft plans to spend $300 million on a new series of advertisements, designed around its "Windows Not Walls" slogan, that will feature Seinfeld and Microsoft Chairman Bill Gates.

Seinfeld will take home $10 million for his role in the spots, the report said, citing people familiar with the situation.

Microsoft is not only trying to turn around a stodgy corporate image, but also wants to reverse recent product misfires, including the Windows Vista operating system and the Zune digital music player.

Apple has rubbed in Microsoft's lack of success and highlighted its own winning streak in a series of "Mac vs. PC" ads.

The campaign is due to debut Sept. 4, and is being produced by advertising agency TBWA/Chiat/Day.

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