Facebook dominates worldwide social networking, study finds
New users overseas flock to the network as North American growth levels off
Computerworld - Facebook Inc. has grown 153% during the past year, propelled by the soaring growth of new in virtually every market outside North America, according to a report on social networking released Tuesday by ComScore Inc.
While the growth in the number of new social networking users leveled off to 9% in North America between June 2007 and June 2008, growth in several other regions soared by well over 30% during the same period, according to the ComScore report. For example, the number of new users in the Middle East and Africa grew by 66% during the year, while usage in Europe grew by 35% and in Latin America by 33%, the report noted.
Facebook, which took the global lead among social networking sites in April 2008, has made a concerted effort to become more culturally relevant to markets outside of North America by launching several market-specific natural language interfaces.
As a result, while North America is still Facebook's largest visitor base with 49 million users, the growth of 38% there was far lower than the 303% increase in Europe, the 1,055% increase in Latin America and the 403% jump in the Middle East and Africa.
"Facebook has done an exceptional job of leveraging its brand internationally during the past year," added Jack Flanagan, ComScore executive vice president, in a statement. "By increasing the site's relevance to local markets through local language interface translation, the site is now competing strongly or even capturing the lead in several markets where it had a relatively minor presence just a year ago."
Meanwhile, the emphasis Hi5 Networks Inc. has put on its full-scale localization strategy has helped the site double its total visitor base to more than 56 million, the report found. Other social networking sites, including Friendster (up 50%), Orkut (up 41%) and Bebo (up 32%), have demonstrated particularly strong growth on a global basis. On the other hand, MySpace Inc. grew only 3% worldwide during the time frame, the report noted.
Nick O'Neill, a blogger at AllFacebook and Social Times, noted that the report may suggest that the previous large shifts of users from Friendster to MySpace and finally to Facebook may begin to slow as users "begin to settle into their favorite sites." He added that Facebook's large growth rates abroad mean the network is on the fast track to becoming the global social networking leader by a significant margin.
"MySpace was only able to 3% worldwide growth over the past year," O'Neill added. "These statistics highlight the ongoing global competition for social network audiences. The discussion of monetization may still be premature for many, as the battle for global leadership is ongoing."
Read more about Web Apps in Computerworld's Web Apps Topic Center.
- 15 Non-Certified IT Skills Growing in Demand
- How 19 Tech Titans Target Healthcare
- Twitter Suffering From Growing Pains (and Facebook Comparisons)
- Agile Comes to Data Integration
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
- Face Time Anytime Real-time communications facilitates team collaboration from nearly anywhere in the world. With facts and figures you can use to justify an investment
- Riverbed Stingray Application Firewall: Securing Cloud Applications with a Distributed Web Application Firewall Responsibility over IT security is moving away from the network and IT infrastructure and to the application and software architecture itself. IT organizations...
- Now is the time to implement a video conference solution Video conferencing is getting a lot of buzz lately due to the recent cost decrease, making it tangible for many law firms. It's...
- Video drives engagement Achieving maximum results means building a solid platform and network infrastructure. As digital age unfolds, it's clear that the ability to communicate effectively...
- Meg Whitman presents Unlocking IT with Big Data During this Web Event you will hear Meg Whitman, President and CEO, HP discuss HAVEn - the #1 Big Data platform, as well...
- The New Way to Work Knowledge Vault This Knowledge Vault focuses on how, in today's increasingly virtual world, it's more important than ever to engage deeply with employees, suppliers, partners,... All Web Apps White Papers | Webcasts