Researchers help define next-gen social networking

IDG News Service - REDMOND, Wash. — The next generation of social networking will give people more tools for defining smaller online communities in a way that mimics the real world, academic researchers said today.

"One thing that's very broken in the social tools we have right now is context and boundaries and a sense of who I want to share what with," said Liz Lawley, director of the laboratory for social computing at Rochester Institute of Technology. Many social networking sites essentially force users to become part of a huge community, or they force users to choose whether someone is a friend, with no other subtleties defining that relationship, she noted.

"People want to create villages and they're being forced into cities. That's creating a huge tension in social interactions," she said. Lawley and other academic researchers spoke at the Microsoft Research annual Faculty Summit, an event that brings together academics, government workers and Microsoft researchers to discuss new fields of computer science research.

Ideally, Lawley and the researchers she shared the stage with would like to be able to define various sets of friends online.

"The people I fly with as a pilot could care less about my ... amateur radio work. They should have the ability to say they'll be my friend in this context and not necessarily in another context," said R&H Security Consulting President and CEO Howard Schmidt, a former academic who consults for the government. "This is something we have to fine-tune as we build out social networking."

Academic researchers could help contribute to developments allowing such fine-tuning, but first they will have to start using the tools, Lawley said. "Many of my colleagues could bring interesting insight, but I look at their use of these tools and they have no idea that there's a way you can share bookmarks with other people, no idea that you can moderate comments on a blog."

The researchers also discussed opinions, some of them perhaps surprising, on other notable subjects in the online social-networking space. Lawley, who has a 14-year-old son, said she is strongly against some of the restrictive methods used online to segregate adults from children in an attempt to protect kids from predators. On Second Life, for example, she can't interact with her son because he has to be in the teen grid and she has to be in the adult grid.

"So I don't learn from him about how to use technologies, and he doesn't learn from me about how to interact in a social context," she said.

Shutting down sites or trying to shut out people won't solve the problem of sexual predators, she said. "We don't talk about shutting down the Catholic Church," she said, referring to the clergy sex-abuse scandal. "Sexual deviancy isn't unique to the online world."