Apple cuts price of high-end SSD MacBook Air by $500
Unannounced drop lowers solid-state drive config's cost by 16%
Computerworld - Apple Inc. has quietly reduced the price of its most expensive notebook by $500, cutting the cost of the upper-end MacBook Air to $2,598.
The MacBook Air, which Apple launched in January to some fanfare, has been sold in two configurations since then: with a traditional 80GB magnetic platter hard drive and a 1.6-GHz Intel Core 2 Duo processor, or with a 64GB solid-state drive and a 1.8-GHz CPU. Solid-state drives (SSD) are built from flash memory and, unlike hard drives, have no moving parts.
The MacBook Air with the solid-state drive is more expensive than the one with the hard drive, but several Apple-specific Web sites, including AppleInsider, noticed that Apple had dropped the price of the SSD-equipped model by 16% on Thursday, July 3. Prior to the price cut, the solid-state MacBook Air sold for $3,098.
The less expensive hard-drive-equipped MacBook Air retained its $1,799 price tag, according to the Apple online store.
The price cut came from changes on two of the MacBook Air options. Selecting the SSD now adds $599 to the price of the notebook, compared to $999 earlier. Also lowered was the 1.8-GHz processor option, from $300 extra to $200.
Traditionally, Apple announces price reductions -- which in themselves are relatively rare, since the company often retains earlier models' prices but changes the configurations to, for instance, add more RAM -- when it rolls out refreshed or new hardware.
The price cut means that the SSD-equipped MacBook Air is no longer Apple's most expensive notebook. That honor has now passed to the 17-in. MacBook Pro, which continues to sell for $2,799 in its default configuration.
Read more about Macintosh in Computerworld's Macintosh Topic Center.
- Google I/O 2013's Coolest Products and Services
- 10 Star Trek Technologies That are Almost Here
- 19 Generations of Computer Programmers
- 25 Must-Have Technologies for SMBs
- A walking tour: 33 questions to ask about your company's security
- 15 social media scams
- The 7 elements of a successful security awareness program
- IT Certification Study Tips
- Register for this Computerworld Insider Study Tip guide and gain access to hundreds of premium content articles, cheat sheets, product reviews and more.
- Case Study: Hospital Turns to Email Archiving Solution to Ensure Regulatory Compliances Read this case study to learn how a cloud-based email archiving solution enabled the hospital to meet government mandates and helps avoid thousands...
- Case Study: In-the-Cloud Email Service Replaces Three Point Products Read this case study for more information on a comprehensive in-the-cloud email service to help replace three point products.
- Case Study: Simplifying the Transition to Exchange 2010 with Email Management Solutions Read this case study to learn how a cloud-based email management solution greatly simplified the company's transition to Exchange 2010.
- What does it take to deliver Security, Privacy and Trust at Mimecast? This whitepaper explains the process and controls that Mimecast put in place to deliver a secure, private and trusted SaaS platform for your...
- 3 Reasons Why Sepaton is the World's Fastest Backup Solution Leading analyst, Storage Switzerland learns how Sepaton backs up and deduplicates massive data volumes while maintaining the industry's fastest performance - all in...
- Enterprise File Sharing: All You Need to Know Security. Scalability. Control. These are just some of the many benefits of enterprise cloud file-sharing that you'll discover in this KnowledgeVault, packed with... All Macintosh White Papers | Webcasts
Our weekly newsletter will cover a wide range of topics and trends related to consumerization. Stay up to date with news, reviews and in-depth coverage of BYOD, smartphones, tablets, MDM, cloud, social and how consumerization affects IT. Subscribe now!