Update: Yahoo trumpets reorganization
Plan centralizes operations, realigns top execs as it tries to build itself up in wake of Microsoft takeover attempt
IDG News Service - Under fire from angry shareholders and rocked by a stream of high-profile executive departures, embattled Yahoo Inc. today announced another reorganization, its latest attempt to snap out of its years-long technology and financial funk.
Stressing its goals of being the "starting point" for most Web users and a "must buy" for most online advertisers, as well as the most attractive platform for developers, Yahoo will now centralize its product development operations.
It will also create a business region just for the U.S. and its end users, advertisers and Web publishers. In addition, Yahoo will form what it calls an "insights strategy team" and enhance its technology infrastructure so that product designers and engineers will communicate and collaborate better.
Reporting to President Susan Decker will be three new teams:
- The audience products division, which will oversee product strategy and product management and be led by Ash Patel, former manager of Yahoo's platforms and infrastructure group.
- The U.S. region, which will be led by Hilary Schneider, previously chief of the company's global partner solutions group.
- Insights strategy, which will be in charge of centralizing and executing "a common strategy for the use of data and analysis across Yahoo." The chief will be named later.
The new organizational structure will improve Yahoo's products and speed up decisions, the company said.
In technology and infrastructure, Chief Technology Officer Ari Balogh will be in charge of developing a "world class" cloud computing and storage infrastructure, unifying platforms and improving the communication between product developers and engineers.
As a result, Yahoo will create a cloud computing and data infrastructure group and move all the teams that work on end-user services and sites to the audience technology group under the guidance of Venkat Panchapakesan.On paper, the reorganization looks like it could help simplify and streamline key processes in order to help Yahoo achieve its major goals, said industry analyst Greg Sterling of Sterling Market Intelligence. However, it's hard to predict whether the plan will have its intended effects, because there are a lot of internal elements and dynamics that drive reorganizations but remain shrouded to outsiders, Sterling said.
"Reorganizations are very hard to second-guess because you don't necessarily know the people who are getting promoted or shifted around, and you don't see a lot of the internal considerations driving the decisions," Sterling said. "There's a lot of opacity there."
Based on their track records, the people being put in charge as part of the reorganization seem capable and respected, and it will be key for them to inspire confidence in the employees and generate enthusiasm among them, Sterling said. "You can reorganize and reorganize, but if you don't have strong leaders and engaged employees, then you won't get the desired results," he said.
- 15 Non-Certified IT Skills Growing in Demand
- How 19 Tech Titans Target Healthcare
- Twitter Suffering From Growing Pains (and Facebook Comparisons)
- Agile Comes to Data Integration
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
- What Datapipe customers need to know about the new PCI DSS 3.0 compliance standard This handy quick reference outlines what PCI DSS 3.0 is, who needs to be compliant and how Alert Logic solutions address the new...
- Defense Throughout the Vulnerability Life Cycle This whitepaper provides insight into how to leverage threat and log management technologies to protect your IT assets throughout their vulnerability life cycle.
- The Critical Role of Support in Your Enterprise Mobility Management Strategy Most business leaders underestimate the importance of tech support when they choose an EMM solution. Here's what to put on your checklist.
- Separating Work and Personal at the Platform Level: How BlackBerry Balance Works BlackBerry® Balance™ separates work from personal on the same mobile device, right at a platform level. Find out how it can work for...
- Live Webcast Best Practices for the Hyperconverged Enterprise Network To the Age of Constant Connectivity and Information overload
- Getting Ready for BlackBerry Enterprise Service 10.2 Find out how BlackBerry® Enterprise Service 10 helps organizations address the full spectrum of EMM challenges, while balancing the needs of both the...
- Containerization Options: How to Choose the Best DLP Solution for Your Organization This webcast outlines a framework for making the right choice when it comes to containerization approaches, along with the pros and cons of... All Networking White Papers | Webcasts