Update: Yahoo trumpets reorganization
Plan centralizes operations, realigns top execs as it tries to build itself up in wake of Microsoft takeover attempt
IDG News Service - Under fire from angry shareholders and rocked by a stream of high-profile executive departures, embattled Yahoo Inc. today announced another reorganization, its latest attempt to snap out of its years-long technology and financial funk.
Stressing its goals of being the "starting point" for most Web users and a "must buy" for most online advertisers, as well as the most attractive platform for developers, Yahoo will now centralize its product development operations.
It will also create a business region just for the U.S. and its end users, advertisers and Web publishers. In addition, Yahoo will form what it calls an "insights strategy team" and enhance its technology infrastructure so that product designers and engineers will communicate and collaborate better.
Reporting to President Susan Decker will be three new teams:
- The audience products division, which will oversee product strategy and product management and be led by Ash Patel, former manager of Yahoo's platforms and infrastructure group.
- The U.S. region, which will be led by Hilary Schneider, previously chief of the company's global partner solutions group.
- Insights strategy, which will be in charge of centralizing and executing "a common strategy for the use of data and analysis across Yahoo." The chief will be named later.
The new organizational structure will improve Yahoo's products and speed up decisions, the company said.
In technology and infrastructure, Chief Technology Officer Ari Balogh will be in charge of developing a "world class" cloud computing and storage infrastructure, unifying platforms and improving the communication between product developers and engineers.
As a result, Yahoo will create a cloud computing and data infrastructure group and move all the teams that work on end-user services and sites to the audience technology group under the guidance of Venkat Panchapakesan.On paper, the reorganization looks like it could help simplify and streamline key processes in order to help Yahoo achieve its major goals, said industry analyst Greg Sterling of Sterling Market Intelligence. However, it's hard to predict whether the plan will have its intended effects, because there are a lot of internal elements and dynamics that drive reorganizations but remain shrouded to outsiders, Sterling said.
"Reorganizations are very hard to second-guess because you don't necessarily know the people who are getting promoted or shifted around, and you don't see a lot of the internal considerations driving the decisions," Sterling said. "There's a lot of opacity there."
Based on their track records, the people being put in charge as part of the reorganization seem capable and respected, and it will be key for them to inspire confidence in the employees and generate enthusiasm among them, Sterling said. "You can reorganize and reorganize, but if you don't have strong leaders and engaged employees, then you won't get the desired results," he said.
- Need to Replace MS Threat Management Gateway? Read this article to learn how F5's Secure Web Gateway solution provides a full set of features that can help you successfully migrate...
- The Shortfall of Network Load Balancing Applications running across networks encounter a wide range of performance, security, and availability challenges as IT department strive to deliver fast, secure access...
- Leave No App Behind with Software Defined Application Services F5 Software Defined Application Services (SDAS) is the next-generation model for delivering application services that enables service injection, consumption, automation, and orchestration across...
- Five Key Issues for DNS - The Next Network Management Challenge Since every icon and URL and all embedded content on a website requires a DNS lookup, loading complex sites necessitates hundreds of DNS...
- Live Webcast IBM FlashSystem V840: Leveraging Software-Defined Flash to Drive Your Business With end-to-end, tightly integrated functionality and super-fast flash technology, products like IBM FlashSystem V840 Enterprise Performance Solution empower businesses to leverage the efficiency...
- DevOps with PureApplication System: Reduce cost and speed delivery with an integrated IBM Cloud solution Join this webcast to hear what ING Netherlands has been able to achieve while deploying DevOps tools from IBM Rational. An ING executive...
- What should I look for in a Next Generation Firewall? SANS Provides Guidance With so many vendors claiming to have a Next Generation Firewall (NGFW), it can be difficult to tell what makes each one different.... All Networking White Papers | Webcasts
Our new bimonthly Internet of Things newsletter helps you keep pace with the rapidly evolving technologies, trends and developments related to the IoT. Subscribe now and stay up to date!