Update: Jobs unveils $199 'iPhone 3G'
Apple sets on-sale as July 11, touts GPS, faster Net speeds, third-party apps
Computerworld - Apple Inc. CEO Steve Jobs kicked off his company's developers conference today by unveiling a new iPhone that connects to faster 3G-based networks, includes built-in GPS and costs half as much as the current lowest-priced model.
The new iPhones -- $199 for one with 8GB of storage space, $299 for 16GB of storage -- will be available starting Friday, July 11 in 22 countries, including Canada, Germany, Japan, the U.K. and the U.S. By the end of the year, said Jobs at the Worldwide Developers Conference (WWDC) in San Francisco, Apple expects to be selling the iPhone in 70 countries.
In the U.S., the new iPhone will be sold at Apple-owned retail stores as well as the stores operated by its network partner, AT&T. As of Monday, the Apple online store was not taking pre-orders.
"We've learned so much with the first iPhone," said Jobs near the end of the 105-min. keynote. "We've taken everything we've learned and more and created the iPhone 3G."
He called out a number of things that Apple needed to add to the iPhone to take it to the next sales level, including 3G, enterprise support, wider availability, third-party applications and a lower price. "Everyone wants an iPhone, but we need to make it more affordable," he said.
At the new price points, the future iPhone will cost less than a comparably-equipped iPod touch, which currently sells for $299 for an 8GB device, a fact not lost on Ezra Gottheil, an analyst with Technology Business Research. "There's nothing to be lost buying an iPhone then, is there?" Gottheil said, who added that he expects Apple to revamp or re-price the iPod touch line soon.
Charles Golvin, a principal analyst with Forrester Research, agreed. "Apple needed 3G, they needed a more attractive price, to make its goal," he said, adding that the prospects of reaching the 10-million mark this year are "pretty much a certainty."
The new iPhone is faster and more feature-packed, said Jobs, who trumpeted the fast download speeds of 3G and cited the new GPS (global positioning system) functionality. "Location services is going to be a really big deal on the iPhone," said Jobs. "It's going to explode."
Neither Golvin or Gottheil expressed surprise by the details divulged today, no shock since the new iPhone was, perhaps, the year's worst-kept secret. "There are no surprises here," said Golvin. "Apple addressed all the shortcomings of the original."
July's iPhone will come in two shades for the first time: white and black, although the less-expensive 8GB model is limited to the latter.
- Enable secure remote access to 3D data without sacrificing visual perfomance Design and manufacturing companies must adapt quickly to the demands of an increasingly global and competitive economy. To speed time to market for...
- The Truth About Virtual Computing for CAD If you're a user of graphics-intensive software such as 3D modeling, simulation and analysis, and visualization, you might be skeptical about moving to...
- Virtually Delivered High Performance 3D Graphics "A picture is worth a thousand words." That old phrase is as true today as it ever was. Pictures (i.e., those with heavy...
- Simplifying Product Design In A Complex World Product design engineering has moved far beyond the confines of ever-more powerful workstations. Companies can't afford to restrict projects to using only local...
- What should I look for in a Next Generation Firewall? SANS Provides Guidance With so many vendors claiming to have a Next Generation Firewall (NGFW), it can be difficult to tell what makes each one different....
- Why Are Customers Really Deploying an NGFW? It seems every IT Security expert is talking about the NGFW, but what are people really doing? This webcast covers 5 real-world customer... All Macintosh White Papers | Webcasts
Our new weekly Consumerization of IT newsletter covers a wide range of trends including BYOD, smartphones, tablets, MDM, cloud, social and what it all means for IT. Subscribe now and stay up to date!