Mac sales corral 14% of U.S. computer market
New MacBook Air accounts for 20% of Apple's notebook sales, doesn't cannibalize other models, says NPD Group
Computerworld - Apple Inc.'s continued retail success translated into a boost in its share of the U.S. computer market to 14% last month, up from 9% in the same month last year, a research firm said today.
Mac notebooks did particularly well in February, according to NPD Group Inc., which tracks U.S. sales at retail stores and some online sites, including Amazon.com and Apple's own e-store. "The MacBook and MacBook Pro did pretty well and made a smooth transition to the Penryn," said Stephen Baker, an NPD analyst, referring to the new 45-nanometer processor from Intel Corp.
"And Apple got a nice bump from the MacBook Air," he added. The MacBook Air, the ultrathin laptop that was unveiled in mid-January by Apple CEO Steve Jobs but which didn't start shipping until early February, accounted for about 20% of Apple's notebook sales last month. Better still for Apple, Baker said, it appears that the new model didn't cannibalize sales of existing Apple products.
"It looks like the Air is giving Apple an incremental volume opportunity," Baker said.
Unit sales of Mac notebooks, including the Air, grew 64% last month compared with the same month a year earlier, while sales of Apple's desktop models were up 55% from 2007 levels. Apple's notebook sales uptick was more than triple the 20% growth rate for all laptop sales in the U.S. for the month, and its desktop sales performance was much better than the overall U.S. average, which actually decreased 5% in unit sales year to year.
When both notebook and desktop units sales were combined, Apple's increase of 60% year to year was much greater than the relatively meager 9% of the overall U.S. sales growth.
"Regardless of the month, when Apple comes out with new products, they get a big bump in sales," Baker said. "They're just much more focused when they have a new product to announce."
In addition to the MacBook Air shipping in volume, February also saw Apple refresh its MacBook and MacBook Pro lines by shifting to faster, more power-efficient 45nm Penryn processors from Intel and bumping up the size of the notebooks' hard drives.
Baker attributed Apple's success to a number of factors, but he said that its retail stores -- and the way it crafts consumers' complete "buying experience" -- was the most important. "The market sometimes discounts this, but Apple's stores are key to what they do," he said. "[Hewlett-Packard Co.] is looking to replicate some of this, but even that shows how difficult it is to use third-party retail without managing the entire experience."
Read more about Operating Systems in Computerworld's Operating Systems Topic Center.
- Why Projects Fail CIOs are expected to deliver more projects that transform business, and do so on time, on budget and with limited resources.
- The New Business Case for Video Conferencing: 7 Real-World Benefits Beyond Cost-Savings This whitepaper provides insight into the value of video conferencing in today's business environment, and how organizations are using visual collaboration to find...
- Gartner Magic Quadrant for Client Management Tools The client management tool market is maturing and evolving to adapt to consumerization, desktop virtualization, and an ongoing need to improve efficiency.
- Audit Ready and Asset Optimized: The Solid Promise of an Intelligent Software Asset Management Solution In this paper Frost & Sullivan examines the benefits of enterprise-grade Software Asset Management solutions, and how these solutions serve as the convergence...
- Redefine Your IT Operations: Remote Office IT Has Never Been Simpler Join us to see why PC Pro named Dell PowerEdge VRTX the "2013 Server of the Year." PowerEdge VRTX may be just what...
- LIVE EVENT: 5/7, The End of Data Protection As We Know It. Introducing a Next Generation Data Protection Architecture. Traditional backup is going away, but where does this leave end-users? All Hardware White Papers | Webcasts