Cloud database vendors: What, us worry about Microsoft?
SQL Server Data Services not inspiring panic in the competition
Computerworld - Web database vendors claim they aren't worried by Microsoft Corp.'s just-announced SQL Server Data Services offering, saying their services are sufficiently established, different, and/or better than Redmond's to enable them to thrive when SSDS is released -- according to the current schedule, in the first half of next year.
There are more than a dozen services jockeying in this new field, which some are calling Database 2.0, and others are calling Database-as-a-Service.
They target Web-focused startups or small-to-medium-sized businesses by promising database features at a lower price than a standard relational database such as Oracle or Microsoft's SQL Server, and/or easier management than a free, open-source database such as MySQL.
SQL Server Data Services, or SSDS, promises the same features and qualities, along with tight integration with Microsoft products and technologies and, for good and bad, Microsoft's guarantees on security and uptime.
Little guys, getting by
But how will smaller, lesser-known vendors compete against the expected Microsoft onslaught? Some, such as Intuit Inc., say they already enjoy a large customer base. The software vendor, better-known for its Quicken and QuickBooks personal and business finance software, has run the QuickBase SaaS service since 2000. It claims more than 225,000 paying customers, including XM Radio, Google, JetBlue Airways, Bank of America, Southwest Airlines and more.
Their target users are not exactly the same, either. SSDS users are expected to be mostly Web developers. QuickBase users, meanwhile, tend to be non-technical business users, who either rent apps from third-party vendors to manipulate the stored data or build them themselves without any programming skills, according to Bill Lucchini, vice-president and general manager of Intuit QuickBase.
QuickBase helps users "create data entry forms, reports, alerts, manage user access, and more." he said. Microsoft's "offering might be interesting to some IT departments but it will be far out of reach of business users or consultants who are driving the future of SaaS apps."
Chris Basham, president of Trackvia Inc., agrees.
"The single biggest need in databases today is giving non-developers an easy way to interact with a database," said Basham, "and this is what Trackvia is better at than any other product out there."
The Lakewood, Colo. startup launched last fall. It claims about 2,000 paying users today, about double in eight months, including many that use it as the back end for their Web site.
Trackvia has grown, Basham said, because of its easy-to-use interface and speedy performance, especially relative to competitors.
- API Playbook: Drive API Adoption Through Developer Engagement Learn the best practices of how to engage developers, whether your goal is to attract external developers to your public APIs or improve...
- Leverage the Power of APIs to Turbocharge Your Mobile Strategy: 7 Steps to a Successful API Program In this guide, Intel® Services-which offers industry-leading API management solutions for over 150 top enterprises, including Best Buy, Netflix, Expedia, ESPN, and The...
- IDG Research Survey: Are you Paying Too Much for Your NMS? Feel like you're paying too much for network monitoring? You're not alone. This survey brief summarizes findings from research recently fielded by IDG...
- Using Packet Analysis for Quality of Experience Monitoring In this whitepaper, we will discuss what Packet Analysis is, some of the useful information it can provide, and how this info can...
- Live Webcast Master the Changing SAP Landscape with Performance Management SAP landscapes are not getting simpler. Gradually, business processes that used to be contained on a single SAP system now involve a range...
- API Management: The Key to Improving the Consumer Travel Experience Join PhoCusWright's Senior Technology Analyst, Norm Rose, as he shares his insights on how travel suppliers and intermediaries can improve industry data flow...
- Tips to Simplify Database Administration and Development Make your job easier while getting the most from the leading productivity tool for database professionals. Learn tips from Dell Software's Oracle® ACE,... All Applications White Papers | Webcasts