Mac sales to increase but Apple could miss iPhone target

By Jonny Evans

February 26, 2008 12:00 PM ET

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Macworld UK - World economic gloom and fear of recession may dent Apple's iPod sales in the current quarter, while the key company growth driver seems set to become Mac sales, separate analyst reports Monday.

BMO Capital Markets analyst Keith Bachman cut his price target on Apple's stock to US$140 a share from $160, warning: "Apple's three growth drivers (iPods, iPhones and Macs) have now turned to one," the Mac.

He raised his Mac sales estimates to 9.4 million units from 8.2 million for Apple's current fiscal year, which ends in September. Bachman also raised his forecast for Mac sales for Apple's current quarter to 2.06 million units from 1.87 million.

The analyst warned that Apple may fail to meet its ten million iPhone sales target for the year (he predicts 8.5 million sales), and reported a slow down in the rate of growth of iPod sales, sparking fear of imminent market saturation.

Piper Jaffray analyst Gene Munster also warns of an iPod slowdown. He noted an NPD data analysis that predicted iPod sales in the first month of March quarter will reach between 9.5-10.3 million, against consensus estimates of 10.8 million.

However, Munster's acknowledged that he hasn't factored in recent iPod Shuffle price cuts and the figures cover only one month of the quarter. However, if his figures are borne out then this will be the first quarter in which iPod sales figures have declined, year-on-year.

Reprinted with permission from

For more Macintosh news from the U.K., please visit Macworld.co.uk.

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