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Apple slashes iPod Shuffle price 38%

It also plans to add a 2GB Shuffle to line by month's end

February 19, 2008 12:00 PM ET

Computerworld - Apple Inc. cut the price of its iPod Shuffle, the least expensive of its music players, by $30, and will launch a $69 2GB model later this month, the company announced today.

The current iPod Shuffle, a screenless player that weighs half an ounce and sports 1GB of flash memory, debuted in September 2006 at $79. The 38% price cut is effective immediately, Apple said.

The price point is a record low for Apple, which launched the first-generation iPod Shuffle in January 2005 at $99 for a 512MB model, $149 for a device with 1GB of storage. "At just $49, the iPod Shuffle is the most affordable iPod ever," said Greg Joswiak, Apple's vice president of global iPod marketing, in a brief statement.

The 2GB iPod Shuffle, which Apple said would be available by the end of February, will hold approximately 480 songs.

Today's announcement was the second time this month that Apple has beefed up storage in its iPod line. Two weeks ago, it added a 32GB iPod Touch priced at $499 to the existing lineup that featured 8GB ($299) and 16GB ($399) models.

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