Japan shipments of mobile digital TV phones hit 20 million

By Martyn Williams

February 14, 2008 12:00 PM ET

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IDG News Service - Shipments of cell phones compatible with Japan's mobile digital TV service have surged to more than 20 million units in less than two years since their launch, according to industry data released Wednesday.

The 20 million mark was reached in December, thanks to shipments of more than 1 million handsets during the month, the Telecommunications Carriers Association said.

The digital TV service, called OneSeg, delivers a QVGA-resolution (320-by-240-pixel) simulcast of Japan's terrestrial TV networks at no cost to the viewer. The broadcasts don't carry any digital rights management software, so it's been easy for cell phone makers to build recording functions into cell phones. With current phones, it's possible to pick a TV show from the electronic program guide sent with each channel and program the phone to record the show onto a memory card for later viewing.

OneSeg launched on April 1, 2006, and the service is now available in much of Japan.

The service isn't popular only in cell phones. Many laptop PCs pack OneSeg tuners, and it's also built into many new car-navigation systems, along with other portable devices such as music and video players and electronic dictionaries.

The service is favored in portable gadgets over the conventional high-definition digital TV service because the processing power needed to handle the OneSeg signal is significantly lower. The maximum OneSeg data rate is about 416Kbit/sec. in comparison with about 20Mbit/sec. for terrestrial HDTV.

Reprinted with permission from

IDG.net
Story copyright 2009 International Data Group. All rights reserved.

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