For second straight quarter, Apple breaks Mac sales record
Leopard adds $170 million 'bounce' to bottom line, says CFO
Computerworld - Apple Inc. today announced it sold 2.3 million Macintosh machines in the three months that ended Dec. 29, 2007, marking the second straight quarter of record sales for its computer line.
The company also sold 2.3 million iPhones during the year's final quarter.
Mac sales were up 44% over the same quarter the year before, and beat the previous record, set during 2007's third calendar quarter, by 155,000 units, according to numbers Apple released prior to a conference call with financial analysts and reporters Tuesday. Apple sold 977,000 desktop Macs and 1.34 million notebooks during the quarter, with the former showing the strongest growth. Desktop sales, for example, were up 53% year-to-year, while notebook sales increased 38%.
Apple last revamped its primary desktop machine, the iMac, in August 2007.
"We're thrilled to report our best quarter ever, with the highest revenue and earnings in Apple's history," said Peter Oppenheimer, chief financial officer, during the call. Oppenheimer also called iMac sales "robust" and touted the success of Leopard, the new operating system introduced in late October.
"We're very pleased with the sales of Leopard," Oppenheimer said, adding that the Mac OS X 10.5 upgrade gave the quarter a $170 million "bounce," substantially more than the $100 million Tiger (Mac OS X 10.4) added to Apple's bottom line during its debut quarter in 2005. Almost one in five Macs now in use are running Leopard, said Oppenheimer, who touted a 19% share for the three-month-old OS.
Apple's claimed financial impact of Leopard fell between analysts' estimates made before the operating system's launch. In October, Ezra Gottheil of Technology Business Research Inc. pegged Leopard's contribution at $157 million, while Gene Muster of Piper Jaffray Co. put it at $240 million.
The iPhone, meanwhile, also picked up steam during the holiday season, reported Apple, selling to the tune of 2.32 million units, an increase of 107% over the previous quarter, when the company sold 1.12 million iPhones.
Apple is sticking to its goal of selling 10 million iPhones by the end of this year. "We're very confident in meeting the 10 million," said Cook, who noted that Apple will launch the iPhone in several new markets in 2008, including Asia and an unspecified number of additional countries in Europe. The iPhone is currently available in the U.S., the U.K., Germany and France.
Both Oppenheimer and Cook repeatedly touted the iPod touch when they talked up sales of its music line. "It has the potential of being more than just a music player," said Cook.
"The iPod touch is the first mainstream Wi-Fi platform," added Oppenheimer.
Overall, Apple sold 22.1 million iPods, an increase of just 5% in units year-to-year, but a 17% growth in revenues. Apple did not, however, break out iPod touch -- or any other of the iPod models -- separately. "We're thrilled with the iPod business," Cook said in answer to one question from a financial analyst, then argued that there was plenty of room for more growth in the iPod business. "[The 17% revenue gain] is not characteristic of a saturated market."
Oppenheimer and Cook even managed to squeeze in a few words about MacBook Air, the ultra-thin notebook introduced last week that has yet to ship. "Orders [for the MacBook Air] are very strong," said Cook, "[but] it's too early to tell the cannibalization factor."
For the record, the Cupertino, Calif. company posted earnings of $1.58 billion, up from $1 billion a year ago, on revenues of $9.6 billion, up from $7.1 billion in 2006. Its profit margin was 34.7%, up from 31.2% the year prior.
Read more about Hardware in Computerworld's Hardware Topic Center.



- Excel 2010 Cheat Sheet
- Register for this Computerworld Insider Cheat Sheet and gain access to hundreds of premium content articles, guides, product reviews and more.
- The Laptop Dilemma: How to Maximize Productivity and Lower the Burden on IT
- Download Now
- Overcome Top 7 Admin Challenges of Active Directory
- As Active Directory's role in the enterprise has drastically increased, so has the need to secure the data. Gain insight on creating repeatable,...
- Insiders Can Ruin Your Company. Take Action.
- Did you know that 80 percent of threats to an organization come from the inside? The threat from insiders is often overlooked in...
- Top Solutions and Tools to Prevent Devastating Malware
- Custom malware frequently goes undetected. According to Forrester Research, the best way to reduce risk of breach is to deploy file integrity monitoring...
- Streamline Compliance and Increase ROI
- Streamline, simplify, and automate compliance related activities; especially those that impact multiple business units. This white paper from NetIQ, outlines solutions that will... All Hardware White Papers
- Optimizing Networks for the Cloud
- Join guest speaker, Rohit Mehra, IDC Director of Enterprise Communications Infrastructure, to explore current trends, discuss best practices for optimizing Data Center and...
- Apps QuickStart Series Part 2: Designing and Deploying SQL Server on VMware vSphere
- Download this webcast to learn about the design considerations for virtualizing SQL workloads, performance and scalability information and high-availability options, as well as...
- Apps QuickStart Series Part 1: Designing and Deploying Exchange 2010 on VMware vSphere
- Download this webcast to learn the virtual hardware design considerations for Exchange 2010, deployment using the building block approach, options for high-availability and...
- Customer Spotlight: How IPC The Hospitalist Company Implemented Oracle on VMware
- Have you been looking to hear about customer's experiences with the new VMware vCenter Site Recovery Manager product? View this webcast to learn...
- Virtualize Business-Critical Applications with Confidence
- Virtualizing business-critical applications has become a key focus for organizations as they move along their virtualization journey. With the launch of VMware vSphere®... All Hardware Webcasts