Lenovo dives into consumer market with IdeaPad
All-business ThinkPad gets a consumer-focused cousin to help stave off Acer and other rivals
Computerworld - Expanding on its popular ThinkPad family of PCs, Lenovo is stepping out of its comfort zone and launching into the heady and lucrative consumer market in 15 different countries, including the U.S.
On the eve of the International Consumer Electronics Show in Las Vegas, Lenovo announced a new line of laptop and desktop PCs on Thursday. A clear takeoff on its ThinkPad series, the three new consumer-oriented laptops are being hailed the IdeaPad. The three new desktops are branded IdeaCentre.
The Lenovo IdeaPad Y510
"The most compelling reason for the move is the fact that over 40% of the market opportunity in PCs is in the consumer space," Craig Merrigan, a vice president at Lenovo, told Computerworld. "Lenovo has done a very good job of solidifying our business in China and outside of China, and starting to grow in the small business area. The consumer base is the biggest market we have not addressed."IBM's PC business three years ago, and continued IBM's corporate focus, while selling to consumers only in China, where it has been very successful.
Now, Lenovo is branching out, pushing its consumer-oriented machines in other countries like the U.S., France, Russia, South Africa, India, Australia and Malaysia.
Right now, the company plans to sell only consumer laptops in the U.S. Merrigan said that he's not sure when Lenovo will start pushing its consumer desktops here.
Rob Enderle, an analyst at The Enderle Group, said many people have been waiting for Lenovo to make the move into the consumer market.
"One of the biggest mistakes IBM made was getting out of the consumer market," said Enderle. "When Lenovo acquired them, they had no consumer presence anymore. Now they are unmaking that mistake."
Enderle added that becoming a player in the enthusiast and gaming market will bring Lenovo a lot of notice. "You get much more attention to your products, even your corporate products," he noted. "Consumer buyers are often corporate users and corporate buyers during the day."
- Enable secure remote access to 3D data without sacrificing visual perfomance Design and manufacturing companies must adapt quickly to the demands of an increasingly global and competitive economy. To speed time to market for...
- The Truth About Virtual Computing for CAD If you're a user of graphics-intensive software such as 3D modeling, simulation and analysis, and visualization, you might be skeptical about moving to...
- Virtually Delivered High Performance 3D Graphics "A picture is worth a thousand words." That old phrase is as true today as it ever was. Pictures (i.e., those with heavy...
- Simplifying Product Design In A Complex World Product design engineering has moved far beyond the confines of ever-more powerful workstations. Companies can't afford to restrict projects to using only local...
- What should I look for in a Next Generation Firewall? SANS Provides Guidance With so many vendors claiming to have a Next Generation Firewall (NGFW), it can be difficult to tell what makes each one different....
- Why Are Customers Really Deploying an NGFW? It seems every IT Security expert is talking about the NGFW, but what are people really doing? This webcast covers 5 real-world customer... All Laptops White Papers | Webcasts
Our new weekly Consumerization of IT newsletter covers a wide range of trends including BYOD, smartphones, tablets, MDM, cloud, social and what it all means for IT. Subscribe now and stay up to date!