New effort to link 50M online media site users to Facebook, MySpace
Pluck, using Google OpenSocial APIs, to send user contributions to social networking pages
Computerworld - More than 50 million users of online communities operated by media companies like Gannett Co., Reuters Group PLC, The Washington Post Co. and others will soon be able to link their contributions to those sites to their profiles on social networking sites like Facebook and MySpace.
Pluck Corp. today announced plans to use Google Inc.'s OpenSocial APIs to connect its Pluck SiteLife social media tool to the social networks. SiteLife, which is used by more than 200 media companies, allows users of online media sites to submit comments, provide recommendations, participate in forums, submit photos and write blogs.
The OpenSocial APIs will automatically -- with the user's permission -- send comments made on one of the media company communities to that user's Facebook profile, noted Dave Panos, CEO of Pluck.
"On USA Today's site, I can comment on articles, submit photos, create a blog that lives there, participate in forums on the site and interact with other users on that site," he said. "We're going to connect those interactions that are happening on these public Web sites back to the user's Facebook profile." Therefore, Panos added, "the publisher gets an expanded reach of their brand ... to reach people who aren't necessarily thinking about their brand at that time."
The first media companies to participate in the program include Gannett, Reuters, Discovery Communications, The Washington Post, The Economist Newspaper Ltd., Freedom Interactive Media Inc., Canadian Broadcasting Corp., Rodale Inc. and Meredith Corp.
To allay privacy concerns, Panos said that only the things users do publicly on a Web site will be featured in their profiles on the social networking sites. Users themselves can also control whether their actions on a media site can be incorporated into their social network profiles.
"Integrating the value of our timely and trusted news content and the social media contributions generated by our readership with social networking audiences represents the future of media on the Web," said Peter Lundquist, vice president of content and product development at Gannett Digital, in a statement. "Using the expanded SiteLife capabilities from Pluck, we are able to expand the realm of social participation for our readers, while also attracting new audiences to our content."
The OpenSocial APIs are designed to help developers build applications that run on multiple social platforms.
The Pluck SiteLife integration with Facebook will be available to Pluck customers in the first quarter of 2008, with support for more social networks available in mid-2008.
Read more about Web Apps in Computerworld's Web Apps Topic Center.
- Six Ways Your Small Business Can Save with Internet Phone Service Traditional phone systems present two main problems for businesses: limited features and high costs. As a result, small businesses are migrating to Internet...
- Face Time Anytime Real-time communications facilitates team collaboration from nearly anywhere in the world. With facts and figures you can use to justify an investment
- Now is the time to implement a video conference solution Video conferencing is getting a lot of buzz lately due to the recent cost decrease, making it tangible for many law firms. It's...
- Video drives engagement Achieving maximum results means building a solid platform and network infrastructure. As digital age unfolds, it's clear that the ability to communicate effectively...
- Cloud Knowledge Vault Learn how your organization can benefit from the scalability, flexibility, and performance that the cloud offers through the short videos and other resources...
- LIVE EVENT: 5/7, The End of Data Protection As We Know It. Introducing a Next Generation Data Protection Architecture. Traditional backup is going away, but where does this leave end-users? All Web Apps White Papers | Webcasts