Taiwanese to use mobile phones for subway fares, shopping

By Dan Nystedt

November 2, 2007 12:00 PM ET

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IDG News Service - A trial group of Taiwanese citizens are using their mobile phones to pay for subway rides using a contactless payment system, and they will soon start testing handsets with credit and cash cards on board.

The subway system in Taipei already accepts contactless payment cards for all rides, but using mobile phones to make such payments is new.

The technology for the payments is built into the SIM (subscriber identity module) cards inside the handsets, said Chiang Yen-hsu, a researcher who is working on Chunghwa Telecom Co.'s ETC&IC card project.

The subway payment trial has already started, and a shopping trial will begin soon, he said.

In September, credit card company Visa International Inc. announced a six-month public trial of a contactless payment system on mobile phones in Taiwan.

Five hundred Chunghwa Telecom subscribers will use NFC (near field communication) equipped Nokia 6131i handsets to make contactless payments at 3,000 stores that accept Visa payWave contactless cards in Taiwan.

Taiwan was chosen because 1.4 million people here already use contactless payment Visa cards, the company said.

As part of the trial, advertisements and coupons will be sent to handsets over the airwaves. Users passing by posters or other media embedded with NFC tags in popular shopping areas will receive specific offers, including movie, restaurant and bar discounts.

For smart phones, radio frequency identification (RFID) or NFC tags will be used in the future to send signals connecting them to Web sites designed for small screen sizes and that contain useful information such as movie times and bus, subway, train and airplane schedules.

"If you're waiting for a bus, then an RFID signal installed at the bus stop could let you know exactly where your bus is and when it will arrive," said Chiang.

Chunghwa Telecom is Taiwan's largest mobile phone operator by subscribers.

Reprinted with permission from

IDG.net
Story copyright 2009 International Data Group. All rights reserved.

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