Yahoo tops Google in quality of searches, study says
While Google dominates market share, Yahoo gets more users to click on results
Computerworld - While Google Inc. dominates the search query business, results generated by Yahoo Inc.'s search engine result in more user clicks than the market leader, according to a study released this week by Compete Inc.
The survey found that 67% of the 7.5 billion monthly searches done by the U.S. online population in August were done using Google, only 65% of those prompted a user to click on a result, according to Compete, which monitors and measures Internet traffic.
Yahoo logged 20% of all searches in August, 75% of which led to referrals. Yahoo posted the best referral result among search engine vendors, the survey found. The survey ranked Microsoft Corp.'s MSN Live engine third, with 9% of the search market. About 59% of MSN Live queries generate referrals, the study found.
"Lower search fulfillment numbers mean that on a percentage basis, fewer search queries in that engine resulted in the searcher clicking on a result link," said Jeremy Crane, Compete's director of search and online media in a blog post. "So from this perspective, one might consider Yahoo more effective at getting consumers the results they want."
However, he noted that the "devil is in the details" when using referrals to measure search quality.
For example, Matt Cutts, head of Google's Webspam team, said on Compete's blog that sometimes searchers get answers from the snippets that appear on the results page. Cutts noted that for a query about the number of ounces in a shot glass, Google's results don't require users to click on a link.
"On Yahoo, you don't get any OneBox answer, and the snippets are unclear," Cutts wrote. "You need to click on a result or two to find the answer."
Crane agreed, blogging that "the devil is in the details, and the story is much more complicated than that, but it's always interesting to look at something from a new angle. People using search engines to find the information they are looking for as opposed to using the engine as a navigation tools definitely complicate this rather simple cut of the data I did here."
However, he added, from an online marketing standpoint, "getting people to your site is a critical measure of search engine effectiveness. In this world, the most important thing to look at is actual conversion on the site."
Read more about Web Apps in Computerworld's Web Apps Topic Center.
- Best iPhone, iPad Business Apps for 2014
- 14 Tech Conventions You Should Attend in 2014
- 10 Desktop Apps to Power Your Windows PC
- How to Add New Job Skills Without Going Back to School
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
- Face Time Anytime Real-time communications facilitates team collaboration from nearly anywhere in the world. With facts and figures you can use to justify an investment
- Riverbed Stingray Application Firewall: Securing Cloud Applications with a Distributed Web Application Firewall Responsibility over IT security is moving away from the network and IT infrastructure and to the application and software architecture itself. IT organizations...
- Now is the time to implement a video conference solution Video conferencing is getting a lot of buzz lately due to the recent cost decrease, making it tangible for many law firms. It's...
- Video drives engagement Achieving maximum results means building a solid platform and network infrastructure. As digital age unfolds, it's clear that the ability to communicate effectively...
- Webinar: Building a Big Data solution that's production-ready Big data solutions are no longer just a nice-to-have.
- Meg Whitman presents Unlocking IT with Big Data During this Web Event you will hear Meg Whitman, President and CEO, HP discuss HAVEn - the #1 Big Data platform, as well... All Web Apps White Papers | Webcasts