Skip the navigation
News

AMD sells 15,000 Barcelona chips to one user as it launches new Intel fight

Caught 'flat-footed' by Intel, AMD server market share has slipped

By Patrick Thibodeau
September 10, 2007 12:00 PM ET

Computerworld - In the Presidio, a former U.S. Army base in San Francisco, Advanced Micro Devices Inc. today is announcing delivery of its Barcelona quad-core processor. It's a historic setting, and one the company may use to remind its customers of its own history as an upstart.

In 2003, AMD released the Opteron, a 64-bit, x86 processor, into a world dominated by Intel's 32-bit chip. Opteron was a hit. Hardware vendors added it to their server lines, high-performance and businesses users adopted it, and Intel faced its biggest challenge yet in the business server market.

But Intel has responded ferociously to this challenge. Today, AMD is nearly one year behind Intel in releasing a quad-core processor, and its server market share is now in retreat, according to market research company IDC. At its launch event tonight, AMD officials are hoping to recapture the momentum the company had nearly four years ago.

Supercomputer users were among Opteron's earliest adopters, and that is one piece of Opteron history that may be repeated with release of the quad-core Barcelona. What may well become the world's largest supercomputer is now being built at the Texas Advanced Computing Center with Barcelona chips.

More than 15,000 Barcelona processors will be used in this system, capable of computer power in excess of 500 teraflops. A teraflop is 1 trillion floating-point operations per second.

Tommy Minyard, assistant director of the Austin-based computing center, said that when the $30 million system is finished early next year, it will have 63,000 cores in total. This supercomputer, called "Ranger," is using Sun Microsystems Inc.'s Sun Blade 6000 servers, and each blade will have four physical processors. It will be used primarily for academic research. "It's going to be a very impressive system," Minyard said.

Minyard said Opteron was picked because of its floating-point and memory-sharing capabilities. When the advanced computing center proposed this system about a year and a half ago, it set a chip=speed expectation of 2 GHz. Minyard said he had been hoping that AMD's quad chip -- when the specs were finally announced -- would have been a little faster, but it does meet their expectation. In terms of raw chip speed, Intel's most recent quad-core chip, the "Tigerton" Xeon 7300, reaches about 3 GHz.

Bruce Shaw, director of server and workstation product marketing at AMD, said he doesn't believe users have "the crushing need" they once did for high clock speed. "We think the real market is a balance of performance per watt and not speed at all cost," Shaw said.

When Opteron was released in 2003, AMD "snuck up on Intel and hit them with a hammer," said Crowford Del Prete, an analyst at IDC. At that time, AMD wasn't in the data center, but it is now, and since then, manufacturers and users have invested in them.



Additional Resources
Forrester Consulting - Optimizing Users and Applications in a Mobile World
WHITE PAPER
Solving application issues over the WAN requires careful consideration. Based on their independent research, Forrester Consulting offers recommendations on how to tackle application performance issues, insufficient bandwidth and the inability to quickly restore users in a disaster.

Read now.

Security KnowledgeVault
WHITE PAPER
Security is not an option. This KnowledgeVault Series offers professional advice how to be proactive in the fight against cybercrimes and multi-layered security threats; how to adopt a holistic approach to protecting and managing data; and how to hire a qualified security assessor. Make security your Number 1 priority.

Read now.

Cut Communications Costs Once and for All
WHITE PAPER
New IP-based communications systems are being deployed by small and midsized businesses at a rapid rate. Learn how these organizations are enabling faster responsiveness, creating better customer experiences, speeding office or mobile interactions, and dramatically reducing existing communications costs.

Read now.

Hardware White Papers
The Laptop Dilemma: How to Maximize Productivity and Lower the Burden on IT
Download Now
Overcome Top 7 Admin Challenges of Active Directory
As Active Directory's role in the enterprise has drastically increased, so has the need to secure the data. Gain insight on creating repeatable,...
Insiders Can Ruin Your Company. Take Action.
Did you know that 80 percent of threats to an organization come from the inside? The threat from insiders is often overlooked in...
Top Solutions and Tools to Prevent Devastating Malware
Custom malware frequently goes undetected. According to Forrester Research, the best way to reduce risk of breach is to deploy file integrity monitoring...
Streamline Compliance and Increase ROI
Streamline, simplify, and automate compliance related activities; especially those that impact multiple business units. This white paper from NetIQ, outlines solutions that will...
All Hardware White Papers
Hardware Webcasts
Optimizing Networks for the Cloud
Join guest speaker, Rohit Mehra, IDC Director of Enterprise Communications Infrastructure, to explore current trends, discuss best practices for optimizing Data Center and...
Apps QuickStart Series Part 2: Designing and Deploying SQL Server on VMware vSphere
Download this webcast to learn about the design considerations for virtualizing SQL workloads, performance and scalability information and high-availability options, as well as...
Apps QuickStart Series Part 1: Designing and Deploying Exchange 2010 on VMware vSphere
Download this webcast to learn the virtual hardware design considerations for Exchange 2010, deployment using the building block approach, options for high-availability and...
Customer Spotlight: How IPC The Hospitalist Company Implemented Oracle on VMware
Have you been looking to hear about customer's experiences with the new VMware vCenter Site Recovery Manager product? View this webcast to learn...
Virtualize Business-Critical Applications with Confidence
Virtualizing business-critical applications has become a key focus for organizations as they move along their virtualization journey. With the launch of VMware vSphere®...
All Hardware Webcasts
Newsletter Sign-Up

Receive the latest news test, reviews and trends on your favorite technology topics

Choose a newsletter
  1. View all newsletters | Privacy Policy
IT Jobs