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Reaction faction: Apple sours the love of some iPhone owners

Customers angry over $200 price cut vent online; Jobs says 'that's what happens'

September 6, 2007 12:00 PM ET

Computerworld - When Apple Inc.'s CEO Steve Jobs said Wednesday that iPhone owners love their smart phones, he had no idea his next words would turn many of them into the Web's version of a mob of angry farmers armed with pitchforks and torches.

"The customer satisfaction numbers for the iPhone are off the charts," Jobs said near the end of an 85-minute event that most had bet would be only about iPods. "The customer sat[isfaction] numbers are higher for the iPhone than for any Apple product ever. They love it.

"But we want to make the iPhone even more affordable for even more people this holiday season," Jobs continued. "So we're going to do something about that today. We're not going to sell it for $599 anymore."

Instead, as a giant screen behind him vaporized first the 4GB version of the device, then the price of the 8GB model, he dropped the bomb. "We are going to price the 8GB iPhone at just $399."

From the tone of most messages that quickly flooded Apple's own forums, the love Jobs talked about might have been a pipe dream.

"Having paid full price for my iPhone not more than 2 moths [sic] ago, I am shocked that a price drop was announced so quickly," said a user identified as Ryan Shannon in what he said was a letter he'd just mailed to Apple. "Not only was the drop in price surprising, but the amount in which it dropped was staggering to say the least. I demand an explanation."

Although many of those angry over the price cut claimed to have been longtime and loyal Apple consumers -- some even listed their Apple-branded inventory -- others said they'd only recently been converted.

"I moved to Apple from PC. I may be moving back to PC now," said a user tagged as ShannonRawls, also on Apple's forum. "I bought two 4gb iPhones and this is how I get done? I feel like someone just slapped the ish [sic] outta me."

The complaints centered around several factors, chief among them the short span between the iPhone's debut and today. "I knew a price drop was going to come eventually, but in less than 2 months?" wrote kimirike on an everythingiPhone.com forum. Other causes of their pain included the size of the price cut -- one owner said he figured the reduction was a one-month depreciation of 33% -- and the abandonment of the 4GB version.

Some seemed most dismayed that they -- self-described Apple boosters who had faithfully not only bought its products but convinced others to do the same -- had been treated like the hoi polloi. "Over time I have owned a 3G iPod, original shuffle, iBook G4, iMac, new shuffle, 4G iPod, video iPod, iPod mini and now the iPhone," Dawgfan said. "I can see updates to the product line being made over time but $200 in two months is a kick in the nads to EVERYONE who bought an iPhone."



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