Apple now sells more than one in six laptops in U.S.
Coming next: A top-to-bottom iPod refresh, says analyst
Computerworld - Apple Inc.'s share of the laptop market is growing -- the company now sells more than one in every six laptops purchased in the U.S., a research firm said today.
"Apple's definitely up," said Stephen Baker, an analyst at Port Washington, N.Y.-based NPD Group Inc. "Their sales are continuing to grow faster than the rest of the marketplace."
NPD, which collects its data primarily from retail sources and excludes most online and all direct sales, said Apple's MacBook and MacBook Pro laptops accounted for 17.6% of June's unit sales, an uptick of more than three percentage points from May's 14.3%.
Baker attributed the jump in market share to refreshes that both laptop lines recently received. The lower-priced MacBook was updated in mid-May with faster processors and more memory, while 15-in. models of the high-end MacBook Pro were outfitted with new backlit LED screens in early June.
The market share increase pushed Apple past Gateway Inc. into third place on NPD's list of laptop sales leaders, behind Hewlett-Packard Co. and Toshiba Corp. Research firm IDC also has Apple in the third spot; data it released last month put Apple's share of U.S. sales at 5.6%, far behind leaders HP (28.4%) and Dell (23.6%) but tied with Gateway.
Back-to-school sales during this month and next, Baker said, should be strong for Apple, but his forecast is that the company's share will remain stable through the quarter. "I don't expect it to improve any from the June numbers," said Baker.
The next move by Apple, said Baker, will likely not be in its computer business -- it refreshed the iMac family earlier this month -- but on the iPod side. "I'll stay firmly in the path of conventional wisdom and say that it's iPods next," Baker said. "They haven't been refreshed in almost a year."
Although bloggers and Apple-centric Web sites have been touting rumors of iPod announcements coming as soon as next Tuesday, Baker didn't have any inside information on possible release dates or even details. However, he did have some predictions.
"Apple will up the capacity of the Shuffle," he said. The diminutive player, which sells for $79, currently maxes out at 1GB.
"And Apple has to decide where they want to go with the Nano. It's a music player now, so the question is what can they do if they want to keep it in that form factor?" Some reports have surfaced with photos showing a shorter, wider Nano, with a screen better suited to video. At least one such posting has pulled the photos at Apple's request, fueling speculation that the images were legitimate.
- 15 Non-Certified IT Skills Growing in Demand
- How 19 Tech Titans Target Healthcare
- Twitter Suffering From Growing Pains (and Facebook Comparisons)
- Agile Comes to Data Integration
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
- HP HAVEn: See the big picture in Big Data HP HAVEn is the industry's first comprehensive, scalable, open, and secure platform for Big Data. Enterprises are drowning in a sea of data...
- What Datapipe customers need to know about the new PCI DSS 3.0 compliance standard This handy quick reference outlines what PCI DSS 3.0 is, who needs to be compliant and how Alert Logic solutions address the new...
- The 12 PCI DSS 3.0 requirements addressed by Peer 1 Hosting This handy quick reference outlines the 12 PCI DSS 3.0 requirements, who needs to be compliant and how Alert Logic solutions address the...
- Defense Throughout the Vulnerability Life Cycle This whitepaper provides insight into how to leverage threat and log management technologies to protect your IT assets throughout their vulnerability life cycle.
- Meg Whitman presents Unlocking IT with Big Data During this Web Event you will hear Meg Whitman, President and CEO, HP discuss HAVEn - the #1 Big Data platform, as well...
- The New Way to Work Knowledge Vault This Knowledge Vault focuses on how, in today's increasingly virtual world, it's more important than ever to engage deeply with employees, suppliers, partners,... All Macintosh White Papers | Webcasts