Update: YouTube launches in-video advertising

Examples designed to show tech, ad-content pairing choices

By Dan Nystedt

August 22, 2007 12:00 PM ET

Comments

IDG News Service - Google Inc.'s YouTube division has launched what it hopes will be an unobtrusive way for companies to advertise on videos hosted at its popular Web site.

The ads show up briefly as an overlay on the bottom 20% of the video, and people can click and watch the advertisement if they want to. YouTube will share revenue from the advertising with content owners, it said in a blog posting today.

The ads can be targeted by geography, and the examples offered by YouTube on Wednesday were visible from PCs in the U.S., but not from Europe or Asia.

The examples include the Crime Mob's "Rock Yo Hips" video, which shows a Warner Album Browser ad, and an ad for 20th Century Fox's The Simpsons movie is running with a Madina Lake's "House of Cards" video.

YouTube said it began testing its "InVideo" ads weeks ago and explained that they are designed to interfere as little as possible with viewing. If a user clicks on the advertisement, the video they were watching pauses while the ad plays. "If you choose not to click on the overlay, it will simply disappear," the company said.

YouTube said it is only placing ads on content from "select partners," although it noted that both media companies and individual users will be able to earn ad revenue from their content.

YouTube asks site viewers to send suggestions on the new system, but the company apparently wants to keep feedback private. Comments are disabled for the ad blog posting, but users can send an e-mail by clicking where it says "The YouTube Team" at the bottom of the posting.

James Niccolai in Paris contributed to this report.

Reprinted with permission from

IDG.net
Story copyright 2009 International Data Group. All rights reserved.

Comment Recommend Digg Twitter ShareThis

Email Print Send Feedback Reprints

Jump to comments

youtube

Additional Resources

WHITE PAPER

Do You Know the 7 Steps to Successful Data Migration?

Approximately 60 percent of data migration projects overrun time or budget, while some fail completely. Download this white paper, "Enhancing Your Chance for Successful Data Migration," to learn the critical steps you need to take to execute a data migration project with minimum cost and risk to your business.

WHITE PAPER

Total Cost of Ownership of Server Computing Vs. PCs

Read the Gartner research note to learn why the TCO of a server-based computing deployment used to deliver all applications to users is around 50% lower than that of an unmanaged desktop deployment.

WHITE PAPER

IDC White Paper: Linux in a Global Recession

Economic downturns have a tendency to accelerate emerging technologies, boost the adoption of effective solutions, and punish solutions that are not cost competitive or that are out of synch with industry trends. This IDC White Paper presents the results of an IDC survey of 330 companies in Western Europe, Asia/Pacific and the Americas that measures the receptiveness to Linux and takes into consideration changing views driven by the disruptive economic environment that businesses face today.

What People Are Saying

2 comments | Add new

See all comments (2) | Add new

White Papers & Webcasts

Virtualization and Web 2.0
In this era of Web 2.0, Web applications are absolutely mission critical to almost any organization. But these applications are giving IT managers...