QuickBase success speeding Intuit's move to SaaS
Launched in 2001 but making some noise for the company at last
The Mountain View, Calif., company had $2.3 billion in sales in 2006, its most recent fiscal year -- virtually all from sales of desktop software.
Since then, however, Intuit has gotten the SaaS religion. Last November, Intuit paid $1.35 billion to acquire Digital Insight Corp., an online banking service provider.
That will complement Intuit's QuickBooks Online Edition, a Web-hosted version of its small business accounting software.
"[Chairman and founder] Scott Cook and [CEO] Steve Bennett are really fired up about SaaS," said Bill Lucchini, general manager of Intuit's longtime QuickBase Web collaboration service.
QuickBase lets companies host their data and manipulate it using one of several hundred collaborative applications -- from spreadsheets to project managers and CRM -- that can be customized by nonprogrammers.
Launched in 2001, QuickBase is a pure SaaS application that leads its market niche. But until recently, QuickBase was considered so insignificant to Intuit's business that it merited only a single, brief mention in its 2006 annual report (PDF format).
That attitude has changed, according to Lucchini, who took over in early January, and is helping to reinvigorate QuickBase.
The number of QuickBase users grew 126% in the 12 months ending July 30 to 225,000. Excluding the 33,000 users that are Intuit employees and business partners, there are now 170,000 paying subscribers to QuickBase, said Lucchini.
More numbers could be announced on Wednesday, when Intuit reveals its fiscal year 2007 sales.
Traditionally adopted by corporate workgroups looking for a cheap, easy tool to use with outside business partners, QuickBase now includes security and access control features such as LDAP integration and a management console.
They are turning IT departments, which might have once merely tolerated QuickBase's presence inside their firewalls, into fans and buyers, Lucchini said.
There are now 12 companies with more than 2,000 users of QuickBase, including one firm, Affinity Health System, with 6,000 users. That's up from just one 2,000-plus seat corporate customer a year ago, Lucchini said.
Intuit Chairman Cook "thinks QuickBase could be the fourth big brand at Intuit behind Quicken, QuickBooks and TurboTax," claimed Lucchini. "He sees the space as being that big."
That's in part because QuickBase doesn't cannibalize any other part of Intuit's business.
"You wouldn't believe how unhandcuffed I feel," Lucchini, a 13-year veteran of Intuit who has worked in the QuickBooks division, said.
- Silicon Valley's 19 Coolest Places to Work
- Is Windows 8 Development Worth the Trouble?
- 8 Books Every IT Leader Should Read This Year
- 10 Hot Hadoop Startups to Watch
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
- Meeting Changing Information Management Needs with Next-Generation Email Archiving Learn more about the ever-changing landscape of next-generation email archiving and gain insight about information management needs in this Info-Tech whitepaper.
- CIOs Deliver Productivity Breakthroughs with Intelligent Digital Signage Retailers have long recognized the influence that digital signage provides over a shopper's point-of-purchase decision making process.
- Oracle Fusion Financials Cloud Service Modern organizations are under intense pressure to provide accurate, reliable, and speedy financial information to business decision-makers. Furthermore, complying with global standards has...
- Cloud for Business Managers in Midsize Organizations: The Good, the Bad & the Ugly Read this independent research report to learn how business managers around the world are using Cloud applications.
- Top 4 Digital Signage Fails Join RMG Networks for a look at four of the most common reasons digital signage fails in corporate businesses. Learn about strategies to...
- Cloud Knowledge Vault Learn how your organization can benefit from the scalability, flexibility, and performance that the cloud offers through the short videos and other resources... All Cloud Computing White Papers | Webcasts