QuickBase success speeding Intuit's move to SaaS
Launched in 2001 but making some noise for the company at last
The Mountain View, Calif., company had $2.3 billion in sales in 2006, its most recent fiscal year -- virtually all from sales of desktop software.
Since then, however, Intuit has gotten the SaaS religion. Last November, Intuit paid $1.35 billion to acquire Digital Insight Corp., an online banking service provider.
That will complement Intuit's QuickBooks Online Edition, a Web-hosted version of its small business accounting software.
"[Chairman and founder] Scott Cook and [CEO] Steve Bennett are really fired up about SaaS," said Bill Lucchini, general manager of Intuit's longtime QuickBase Web collaboration service.
QuickBase lets companies host their data and manipulate it using one of several hundred collaborative applications -- from spreadsheets to project managers and CRM -- that can be customized by nonprogrammers.
Launched in 2001, QuickBase is a pure SaaS application that leads its market niche. But until recently, QuickBase was considered so insignificant to Intuit's business that it merited only a single, brief mention in its 2006 annual report (PDF format).
That attitude has changed, according to Lucchini, who took over in early January, and is helping to reinvigorate QuickBase.
The number of QuickBase users grew 126% in the 12 months ending July 30 to 225,000. Excluding the 33,000 users that are Intuit employees and business partners, there are now 170,000 paying subscribers to QuickBase, said Lucchini.
More numbers could be announced on Wednesday, when Intuit reveals its fiscal year 2007 sales.
Traditionally adopted by corporate workgroups looking for a cheap, easy tool to use with outside business partners, QuickBase now includes security and access control features such as LDAP integration and a management console.
They are turning IT departments, which might have once merely tolerated QuickBase's presence inside their firewalls, into fans and buyers, Lucchini said.
There are now 12 companies with more than 2,000 users of QuickBase, including one firm, Affinity Health System, with 6,000 users. That's up from just one 2,000-plus seat corporate customer a year ago, Lucchini said.
Intuit Chairman Cook "thinks QuickBase could be the fourth big brand at Intuit behind Quicken, QuickBooks and TurboTax," claimed Lucchini. "He sees the space as being that big."
That's in part because QuickBase doesn't cannibalize any other part of Intuit's business.
"You wouldn't believe how unhandcuffed I feel," Lucchini, a 13-year veteran of Intuit who has worked in the QuickBooks division, said.
- 15 Non-Certified IT Skills Growing in Demand
- How 19 Tech Titans Target Healthcare
- Twitter Suffering From Growing Pains (and Facebook Comparisons)
- Agile Comes to Data Integration
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
- ESG: The IBM FlashSystem 840: Technical Evolution to Deliver Business Value In this whitepaper, you will learn how this high-speed storage technology has tremendous potential to support I/O-intensive and/or latency-sensitive applications.
- Choosing an MDM Platform: Where to Start the Conversation If you're in the early stages of choosing an MDM solution, or you're considering switching vendors, here are seven critical questions to ask...
- Axeda Platform Technical Overview This paper summarizes the major features of an IoT platform and explains how they simplify and speed the process of developing and deploying...
- Stock Shock: The effect of project and portfolio management on share price In this independent report, you'll see the intrinsic connection between long-term capital investment and short term market performance -- and how this can...
- Meg Whitman presents Unlocking IT with Big Data During this Web Event you will hear Meg Whitman, President and CEO, HP discuss HAVEn - the #1 Big Data platform, as well...
- Cloud Knowledge Vault Learn how your organization can benefit from the scalability, flexibility, and performance that the cloud offers through the short videos and other resources... All Cloud Computing White Papers | Webcasts