Details of Microsoft's Web analytics tool leaked to the Net
'Gatineau' beta to be available this summer
Details of a new Microsoft Corp. Web analytics tool, including when the beta version will be released and how the company will get its demographic data, have leaked onto the Internet.
Microsoft plans to release a beta version of its Web analytics tool called "Gatineau" this summer, said Ian Thomas, who works in Microsoft's Digital Advertising Solutions Group and is in charge of bringing Gatineau to market.
The tool, which is aimed at taking on Google Inc.'s Analytics product, will allow users to segment Web traffic by both age and gender, Thomas wrote on his blog Sunday. Microsoft will get the demographic data from users' Live ID profiles.
"I would stress that we get this information anonymously, and there is no use of personally identifiable information, such as name or e-mail address, in the product," he wrote.
Thomas was responding to screen shots of the new technology posted at another blog Friday. Microsoft's public relations firm declined to offer an official comment except to point to the blog.
Thomas noted in January that the Gatineau project is based on technology Microsoft acquired from DeepMetrix Corp. in 2006.
He said then that the target audience for the project is similar to the target audience for Google Analytics, "though it's emphatically not our intention simply to replicate the functionality within that product." Microsoft aims to release Gatineau this year, Thomas said at the time.
Thomas added that Microsoft has been ramping up the project slowly to avoid the massive performance problems Google had when it launched its free Web Analytics service in November 2005. The company had to suspend new subscriptions for the service a week after it launched because unforeseen demand impeded its performance. It reopened to new users in January 2006.
Related News and Discussion:
- Google Analytics: Site Stats on Steroids
- 'Analytics' buzzword needs careful definition
- Microsoft exec: Open-source model endangers software economy
- Ballmer: Linux users owe Microsoft
- Readers blast Ballmer for saying Linux users owe Microsoft
Read more about Networking in Computerworld's Networking Topic Center.
- Best iPhone, iPad Business Apps for 2014
- 14 Tech Conventions You Should Attend in 2014
- 10 Desktop Apps to Power Your Windows PC
- How to Add New Job Skills Without Going Back to School
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
- Four Myths of High-Productivity App Dev Debunked Debunk the main myths surrounding high-productivity application development and how both platforms have overcome them.
- IDC: Dual Perspectives on ITaaS This global survey by IDG Research Services of more than 350 IT and BU directors at enterprises of 1,000 employees or more reveals...
- ESG Whitepaper: Integrated Computing Platforms: Infrastructure Builds Tomorrow's Data Center Thought Leadership Report: 'Integrated Computing Platforms: Infrastructure Builds for Tomorrow's Data Center.' Highlights the challenges customers face when planning to deploy a Cloud...
- Analyst Report-Mixed All Flash Arrays Delivers Safer Higher Performance What is the impact of an all-flash array with enterprise features and reliability on the mainstream data center? In the mainstream environment, storage...
- Live Webcast Increasing the Value of Your Reports and Dashboards Learn how incorporating other analytical capabilities such as predictive modeling and visualization can increase the value of your reports and dashboards by providing...
On-Demand Webcast: 7 Reasons to Choose VoIP
Thinking about a new phone system for your business?
Be sure to watch this informative webcast. Steve Strauss, small business columnist for USA...
- Top 8 Communications Tools for Small Businesses Powerful technology is available to help your small business improve its communications with customers, employees and suppliers. View this free On-Demand Webcast produced... All Business Intelligence/Analytics White Papers | Webcasts
By Rob F. Walker, Ph.D.
In the previous installment, we looked at and discussed strategies for business simulation and the infrastructure needed to make such initiatives successful. Now, we¿re ready to discuss some practical examples of business simulation. Imagine a mail order company selling products together with the necessary financing. more